{"id":1906,"date":"2026-04-19T19:30:03","date_gmt":"2026-04-19T10:30:03","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=news&p=1906"},"modified":"2026-05-09T19:57:45","modified_gmt":"2026-05-09T10:57:45","slug":"sungroup-marriott-hotels","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/sungroup-marriott-hotels\/","title":{"rendered":"Sun Group \u00d7 Marriott International announce a plan to open 10 hotels in Vietnam \u2014 4,500 rooms across 8 brands including W Hotels and Moxy, opening in Phu Quoc and Vung Tau in phases from 2026 to 2030"},"content":{"rendered":"

One of Vietnam's largest tourism and real estate developersSun Group<\/strong>andMarriott International<\/strong>announced an expanded strategic partnership in Hanoi on March 23, 2026. The two companies will10 hotels and about 4,500 rooms<\/strong>in Vietnam's premier resort destination,Phu Quoc Island,<\/strong>and the seaside city near Ho Chi Minh City,Vung Tau<\/strong>opening in stages from 2026 to 2030. Eight Marriott brands will be introduced, and in particularW Hotels<\/strong>andMoxy Hotels<\/strong>will make their Vietnam debut.<\/p>\n\n\n\n

The full picture of the partnership \u2014 8 brands introduced at once, W and Moxy make their Vietnam debut<\/h2>\n\n\n\n

Marriott International Asia Pacific chairman Rajeev Menon said at the announcement, \"Vietnam is emerging as one of the world's most dynamic tourism markets,<\/strong>\" citing the doubling of Marriott-managed hotels in Vietnam since 2022. This partnership involves gradually opening Marriott's full lineup of 8 brands on tourism complex development sites owned by Sun Group.<\/p>\n\n\n\n

Sun Group chairman Dang Minh Truong emphasized, \"We'll raise the competitiveness of Vietnam tourism through integrated operation with global brands.<\/strong>\" In Phu Quoc, they're positioned as part of a large project eyeing the 2027 APEC hosting, and in Vung Tau, in a structure capturing Ho Chi Minh City demand within a 1- to 2-hour range.<\/p>\n\n\n\n

The 8 Marriott brands being introduced<\/h2>\n\n\n\n
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Brand<\/th>Categories<\/th>Vietnam rollout<\/th>Clientele and features<\/th><\/tr><\/thead>
W Hotels<\/strong><\/td>Luxury lifestyle<\/td>Debut<\/td>Urban, bold design, nightlife-oriented, 30s to 40s<\/td><\/tr>\n
Marriott Hotels<\/strong><\/td>Premium<\/td>4 existing properties + new<\/td>Covers a wide range from business and MICE to families<\/td><\/tr>\n
Westin<\/strong><\/td>Premium wellness<\/td>New<\/td>Wins the health-conscious with the \"Sleep Well\" program<\/td><\/tr>\n
Le M\u00e9ridien<\/strong><\/td>Premium lifestyle<\/td>New<\/td>A more European-leaning art hotel, oriented toward cultural experiences<\/td><\/tr>\n
Courtyard by Marriott<\/strong><\/td>Select<\/td>New<\/td>The go-to for mid-priced business<\/td><\/tr>\n
Fairfield by Marriott<\/strong><\/td>Select, long-stay<\/td>New<\/td>Stable operation with standardized rooms<\/td><\/tr>\n
Moxy Hotels<\/strong><\/td>Select, younger crowd<\/td>Debut<\/td>Centered on social spaces, Gen Z backpackers to digital nomads<\/td><\/tr>\n
Four Points by Sheraton<\/strong><\/td>Select<\/td>New<\/td>4-star upper midscale<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n

Phu Quoc and Vung Tau \u2014 concentrated investment in two strategic bases<\/h2>\n\n\n\n

The 10 properties introduced this time will be integrated onto tourism complex development sites Sun Group already owns and is developing. The background of each is as follows.<\/p>\n\n\n\n

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Area<\/th>Strategic positioning<\/th>Main clientele<\/th>Linked projects<\/th><\/tr><\/thead>
Phu Quoc Island,<\/strong><\/td>2027 APEC venue, international resort hub<\/td>Resort guests from Europe, South Korea, and Japan, and the wealthy<\/td>Phu Quoc International Airport expansion, 2.6-billion-dollar APEC-related investment<\/td><\/tr>\n
Vung Tau<\/strong><\/td>Near Ho Chi Minh City (2 hours by car \/ the full expressway is scheduled to open in 2026)<\/td>Foreign residents in southern Vietnam, southern business travelers, weekend resort demand<\/td>Sun Group's resort complex redevelopment<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n

Phu Quoc surged to 2.27 million international airport users in Q1 2026 alone (+147% year on year), and hotel supply is tight. The rooms added by the Sun Group-Marriott partnership will directly absorb this demand.Boarding check-in now possible at Phu Quoc Island resort hotels<\/a>and other airport-linked services have begun too, and an overall upgrade of the tourism experience is progressing.<\/p>\n\n\n\n

Industry and local reactions \u2014 \"the simultaneous introduction of foreign brands is a turning point for Vietnam tourism\"<\/h2>\n\n\n\n

Summing up industry insiders' and social-media reactions, the following voices stand out.<\/p>\n\n\n\n