{"id":1819,"date":"2026-04-13T13:00:00","date_gmt":"2026-04-13T04:00:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/news\/japanese-man-ha-giang-heritage\/"},"modified":"2026-08-02T08:10:14","modified_gmt":"2026-08-01T23:10:14","slug":"japanese-hagiang-heritage","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/japanese-hagiang-heritage\/","title":{"rendered":"[Ha Giang Province] Yasushi Yasuura, 69, from Japan: his cultural-preservation work in a Vietnamese mountain village, started with 760 dollars, created the \"world's best tourism village\""},"content":{"rendered":"

\u300c\u30cf\u30fc\u30fb\u30b6\u30f3\u306f\u79c1\u306e\u7b2c\u4e8c\u306e\u6545\u90f7\u306b\u306a\u308a\u307e\u3057\u305f\u300d\u2014\u2014\u305d\u3046\u8a9e\u308b\u306e\u306f\u300169\u6b73\u306e\u65e5\u672c\u4eba\u30fb\u5c0f\u5009\u9756\uff08\u304a\u3050\u3089 \u3084\u3059\u3057\uff09\u3055\u3093\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u8a9e\u3092\u72ec\u5b66\u3067\u7fd2\u5f97\u3057\u3001\u30d9\u30c8\u30ca\u30e0\u6700\u5317\u306e\u5c71\u5cb3\u5730\u5e2f\u30cf\u30fc\u30fb\u30b6\u30f3\u7701\uff082025\u5e747\u6708\u306b\u30c8\u30a5\u30a8\u30f3\u30af\u30a2\u30f3\u7701\u3078\u7d71\u5408\uff09\u306b30\u5e74\u4ee5\u4e0a\u95a2\u308f\u308a\u7d9a\u3051\u305f\u5f7c\u306e\u7269\u8a9e\u306f\u3001\u591a\u304f\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u5fc3\u3092\u52d5\u304b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

The encounter was in 1995, from a backpacking trip<\/h2>\n\n\n\n

\u5c0f\u5009\u3055\u3093\u304c\u521d\u3081\u3066\u30d9\u30c8\u30ca\u30e0\u3092\u8a2a\u308c\u305f\u306e\u306f1995\u5e74\u3002\u30d0\u30c3\u30af\u30d1\u30c3\u30ab\u30fc\u3068\u3057\u3066\u30d9\u30c8\u30ca\u30e0\u5168\u571f\u3092\u65c5\u3059\u308b\u306a\u304b\u3067\u3001\u30cf\u30fc\u30fb\u30b6\u30f3\u7701\u306e\u96c4\u5927\u306a\u81ea\u7136\u3068\u5c11\u6570\u6c11\u65cf\u306e\u6587\u5316\u306b\u9b45\u4e86\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

He returned many times, and when he revisited Lo Lo Chai (L\u0169ng C\u1ea9m village) in 2010, he was pained to see how much the village had changed. Theadobe houses with more than 200 years of history<\/strong>were being replaced one after another with concrete buildings, and the traditional landscape was being lost.<\/p>\n\n\n\n

7,600\u30c9\u30eb\u304b\u3089\u59cb\u307e\u3063\u305f\u6587\u5316\u4fdd\u8b77\u30d7\u30ed\u30b8\u30a7\u30af\u30c8<\/h2>\n\n\n\n

\u5c0f\u5009\u3055\u3093\u306f2014\u5e74\u3001\u308f\u305a\u304b\u7d042\u5104\u30d9\u30c8\u30ca\u30e0\u30c9\u30f3\uff08\u5f53\u6642\u7d047,600\u30c9\u30eb\uff09\u3092\u6295\u3058\u3066\u3001200\u5e74\u306e\u6b74\u53f2\u3092\u6301\u3064\u571f\u58c1\u5efa\u7bc9\u306e\u4e2d\u306b\"C\u00fac B\u1eafc Caf\u00e9\"<\/strong>and set it up.<\/p>\n\n\n\n

The idea was simple yet innovative: \"If you run a caf\u00e9 inside a traditional house, it generates a stable income and gives people a reason to protect their architectural heritage.\" This model, linking tourism with cultural preservation, became the foundation for the village's later development.<\/p>\n\n\n\n

Year<\/th>Event<\/th><\/tr><\/thead>
1995<\/td>First trip to Vietnam; captivated by Ha Giang<\/td><\/tr>
2010<\/td>Returns and grows alarmed at the disappearance of traditional houses<\/td><\/tr>
2014<\/td>\u30af\u30c3\u30af\u30d0\u30c3\u30af\u30ab\u30d5\u30a7\u3092\u958b\u8a2d\uff08\u6295\u8cc7\u984d\u7d047,600\u30c9\u30eb\uff09<\/td><\/tr>
2025<\/td>Lo Lo Chai recognized as one of the \"Best Tourism Villages\" in the world<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The village transformed: 52 households earning 1,140 dollars a month from tourism<\/h2>\n\n\n\n

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Today, in Lo Lo Chai,52 households work in tourism<\/strong>and their average monthly income has reached about 30 million Vietnamese dong (roughly 1,140 dollars). And in 2025, the village was recognized by the UN World Tourism Organization (UNWTO) as one of the\"Best Tourism Villages\" in the world<\/strong>.<\/p>\n\n\n\n

\u6751\u9577\u306f\u5c0f\u5009\u3055\u3093\u306b\u3064\u3044\u3066\u300c\u5f7c\u306f\u3082\u3046\u5bb6\u65cf\u3067\u3059\u300d\u3068\u8a9e\u3063\u3066\u304a\u308a\u3001\u6751\u306e\u4eba\u3005\u304b\u3089\u3082\u6df1\u304f\u611b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

A message for Japanese travelers<\/h2>\n\n\n\n

Ha Giang Province is a remote frontier at Vietnam's northernmost point. With stunning scenery carved by karst terrain and the coexisting cultures of ethnic minorities such as the Hmong and Lo Lo, the region has grown increasingly popular with Japanese travelers in recent years.<\/p>\n\n\n\n