{"id":1770,"date":"2026-04-04T14:43:40","date_gmt":"2026-04-04T05:43:40","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/vietnam-coffee-market\/"},"modified":"2026-05-09T20:00:44","modified_gmt":"2026-05-09T11:00:44","slug":"vietnam-coffee-market","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/vietnam-coffee-market\/","title":{"rendered":"\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u30fb\u7d05\u8336\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u304c13\u5104\u30c9\u30eb\u8d85\u306b\u2014\u2014\u30df\u30e9\u30ce2500\u5e97\u3001\u30cf\u30a4\u30e9\u30f3\u30ba985\u5e97\u306e\u30b7\u30a7\u30a2\u4e89\u3044"},"content":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u306e\u98f2\u6599\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u304c2026\u5e74\u300113\u5104\u30c9\u30eb\u3092\u7a81\u7834\u3057\u305f\u3002\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30ebMomentum Works\u304c\u767a\u8868\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u90e8\u9580\u304c7\u51042500\u4e07\u30c9\u30eb\uff08\u524d\u5e74\u6bd427%\u5897\uff09\u3001\u7d05\u8336\u30c1\u30a7\u30fc\u30f3\u90e8\u9580\u304c6\u51041700\u4e07\u30c9\u30eb\uff08\u540c28%\u5897\uff09\u3067\u3001\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3067\u306f\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u30fb\u30bf\u30a4\u306b\u6b21\u3050\u7b2c3\u4f4d\u306e\u5e02\u5834\u898f\u6a21\u3060\u3002<\/p>\n<h2>\u30d9\u30c8\u30ca\u30e0\u6700\u5927\u306e\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u306f\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u56fd\u5185\u30671000\u5e97\u8d85\u3092\u6301\u3064\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc\u3060\u3051\u3060\u3002\u5168\u56fd\u306b\u7d042500\u5e97\u3092\u5c55\u958b\u3057\u3001\u6771\u5357\u30a2\u30b8\u30a2\u5168\u4f53\u3067\u3082\u5727\u5012\u7684\u306a\u5b58\u5728\u611f\u3092\u6301\u3064\u3002\u6771\u5357\u30a2\u30b8\u30a2\u30671000\u5e97\u8d85\u306e\u30c1\u30a7\u30fc\u30f3\u304c11\u793e\u3042\u308b\u306a\u304b\u3001\u30d9\u30c8\u30ca\u30e0\u5358\u72ec\u3067\u305d\u306e\u6c34\u6e96\u3092\u8d85\u3048\u3066\u3044\u308b\u306e\u306f\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc\u306e\u307f\u3068\u3044\u3046\u4e8b\u5b9f\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30b3\u30fc\u30d2\u30fc\u6587\u5316\u306e\u6839\u5f37\u3055\u3092\u7269\u8a9e\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>2\u4f4d\u306f\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc\uff08985\u5e97\uff09\u3002\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u5916\u98df\u5927\u624b\u30b8\u30e7\u30ea\u30d3\u30fc\u30fb\u30d5\u30fc\u30ba\u304c\u89aa\u4f1a\u793e\u3067\u3001IPO\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u62e1\u5f35\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3044\u308b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>Chain<\/th>\n<th>Number of locations<\/th>\n<th>Characteristics<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/td>\n<td>\u7d042,500<\/td>\n<td>\u30ed\u30fc\u30ab\u30eb\u30c1\u30a7\u30fc\u30f3\u6700\u5927\u624b<\/td>\n<\/tr>\n<tr>\n<td>\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc<\/td>\n<td>985<\/td>\n<td>\u30b8\u30e7\u30ea\u30d3\u30fc\u5098\u4e0b\u30fbIPO\u6e96\u5099\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>ToCoToCo<\/td>\n<td>\u7d041,000<\/td>\n<td>\u7d05\u8336\u30c1\u30a7\u30fc\u30f3\u6700\u5927\u624b<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30c3\u30af\u30ed\u30f3\uff08Phuc Long\uff09<\/td>\n<td>\u6570\u767e<\/td>\n<td>\u30b9\u30da\u30b7\u30e3\u30eb\u30c6\u30a3\u5fd7\u5411<\/td>\n<\/tr>\n<tr>\n<td>Starbucks<\/td>\n<td>100\u8d85<\/td>\n<td>\u5916\u8cc7\u30d7\u30ec\u30df\u30a2\u30e0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u65c5\u884c\u8005\u306e\u305f\u3081\u306e\u30ab\u30d5\u30a7\u4f53\u9a13\u30ac\u30a4\u30c9<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u30b3\u30fc\u30d2\u30fc\u3092\u98f2\u3080\u4f53\u9a13\u306f\u3001\u89b3\u5149\u306e\u918d\u9190\u5473\u306e\u3072\u3068\u3064\u3060\u3002\u5730\u57df\u306b\u3088\u3063\u3066\u5168\u304f\u9055\u3046\u9854\u3092\u898b\u305b\u308b\u306e\u304c\u3001\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u6587\u5316\u306e\u7279\u5fb4\u3060\u3002<\/p>\n<p><strong>\u30cf\u30ce\u30a4\uff08\u5317\u90e8\uff09\u306e\u30ab\u30d5\u30a7\u6587\u5316<\/strong><br \/>\n\u53e4\u3044\u5efa\u7269\u3092\u6539\u88c5\u3057\u305f\u30ab\u30d5\u30a7\u304c\u8def\u5730\u306b\u70b9\u5728\u3059\u308b\u3002\u9244\u9053\u6cbf\u3044\u306e\u30ab\u30d5\u30a7\u8857\u300c\u30c8\u30ec\u30a4\u30f3\u30fb\u30b9\u30c8\u30ea\u30fc\u30c8\u300d\u306f\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u306b\u306a\u3063\u305f\u3002\u3086\u3063\u304f\u308a\u5ea7\u3063\u3066\u6642\u9593\u3092\u904e\u3054\u3059\u300c\u30ab\u30d5\u30a7\u6587\u5316\u300d\u304c\u6839\u5f37\u304f\u3001\u5730\u5143\u306e\u4eba\u3005\u3068\u306e\u4ea4\u6d41\u304c\u751f\u307e\u308c\u3084\u3059\u3044\u7a7a\u9593\u3060\u3002<\/p>\n<p>\u540d\u7269\u306f\u30a8\u30c3\u30b0\u30b3\u30fc\u30d2\u30fc\uff08C\u00e0 Ph\u00ea Tr\u1ee9ng\uff09\u3002\u751f\u5375\u306e\u9ec4\u8eab\u3068\u7df4\u4e73\u3092\u6ce1\u7acb\u3066\u305f\u30af\u30ea\u30fc\u30e0\u3092\u30b3\u30fc\u30d2\u30fc\u306e\u4e0a\u306b\u4e57\u305b\u305f\u7518\u3044\u30c9\u30ea\u30f3\u30af\u3067\u3001\u30cf\u30ce\u30a4\u306a\u3089\u3067\u306f\u306e\u6587\u5316\u4f53\u9a13\u3068\u3057\u3066\u7d76\u5927\u306a\u4eba\u6c17\u3092\u8a87\u308b\u3002<\/p>\n<p><strong>\u30db\u30fc\u30c1\u30df\u30f3\uff08\u5357\u90e8\uff09\u306e\u30ab\u30d5\u30a7\u6587\u5316<\/strong><br \/>\n\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306a\u30ab\u30d5\u30a7\u304c\u6025\u5897\u4e2d\u3060\u3002\u30b3\u30ef\u30fc\u30ad\u30f3\u30b0\u00d7\u30ab\u30d5\u30a7\u3068\u3044\u3046\u65b0\u696d\u614b\u3082\u5897\u3048\u3001\u82e5\u8005\u30fb\u5916\u56fd\u4eba\u306b\u4eba\u6c17\u3002\u30d3\u30eb\u306e\u5c4b\u4e0a\u30c6\u30e9\u30b9\u3084\u5de5\u5834\u8de1\u5730\u3092\u6539\u88c5\u3057\u305f\u30ab\u30d5\u30a7\u304c\u300c\u6620\u3048\u30b9\u30dd\u30c3\u30c8\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30db\u30fc\u30c1\u30df\u30f3\u540d\u7269\u306f\u30a2\u30a4\u30b9\u30df\u30eb\u30af\u30b3\u30fc\u30d2\u30fc\uff08C\u00e0 Ph\u00ea S\u1eefa \u0110\u00e1\uff09\u3002\u7df4\u4e73\u3068\u30ed\u30d6\u30b9\u30bf\u7a2e\u30b3\u30fc\u30d2\u30fc\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3001\u7518\u304f\u3066\u6fc3\u3044\u306e\u304c\u7279\u5fb4\u3060\u3002<\/p>\n<h2>\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u3092\u65c5\u884c\u3067\u697d\u3057\u30803\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><strong>1. \u30ed\u30fc\u30ab\u30eb\u30c1\u30a7\u30fc\u30f3\u3092\u9078\u3076<\/strong><br \/>\n\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u30db\u30fc\u30c1\u30df\u30f3\u30fb\u30cf\u30ce\u30a4\u306b\u8907\u6570\u5e97\u8217\u3042\u308b\u304c\u3001\u4fa1\u683c\u306f\u65e5\u672c\u3068\u540c\u6c34\u6e96\u3002\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc\u3084\u30d5\u30c3\u30af\u30ed\u30f3\u306a\u3069\u5730\u5143\u30c1\u30a7\u30fc\u30f3\u3092\u9078\u3076\u3068\u3001\u73fe\u5730\u306e\u96f0\u56f2\u6c17\u3092\u611f\u3058\u306a\u304c\u3089100\u301c200\u5186\u53f0\u3067\u697d\u3057\u3081\u308b\u3002<\/p>\n<p><strong>2. \u30c9\u30ea\u30c3\u30d7\u30b3\u30fc\u30d2\u30fc\uff08\u30ab\u30d5\u30a7\u30fb\u30d5\u30a3\u30f3\uff09\u4f53\u9a13<\/strong><br \/>\n\u30d9\u30c8\u30ca\u30e0\u306e\u30c9\u30ea\u30c3\u30d7\u5668\u5177\u300c\u30d5\u30a3\u30f3\uff08Phin\uff09\u300d\u3067\u6df9\u308c\u308b\u30b3\u30fc\u30d2\u30fc\u306f\u3001\u89b3\u5149\u5ba2\u306b\u4eba\u6c17\u306e\u4f53\u9a13\u3060\u3002\u30ed\u30fc\u30ab\u30eb\u30ab\u30d5\u30a7\u3067\u983c\u3080\u3068\u81ea\u5206\u3067\u30c9\u30ea\u30c3\u30d7\u3059\u308b\u697d\u3057\u307f\u304c\u3042\u308a\u3001\u5f85\u3061\u6642\u9593\u3082\u4f53\u9a13\u306e\u3046\u3061\u3060\u3002<\/p>\n<p><strong>3. \u30d0\u30a4\u30f3\u30df\u30fc\u3068\u306e\u30bb\u30c3\u30c8\u6587\u5316<\/strong><br \/>\n\u30ab\u30d5\u30a7\u3067\u30d0\u30a4\u30f3\u30df\u30fc\uff08\u30d9\u30c8\u30ca\u30e0\u30b5\u30f3\u30c9\u30a4\u30c3\u30c1\uff09\u3092\u6ce8\u6587\u3059\u308b\u306e\u304c\u73fe\u5730\u306e\u671d\u3054\u306f\u3093\u6587\u5316\u3060\u3002\u30b3\u30fc\u30d2\u30fc\uff0b\u30d0\u30a4\u30f3\u30df\u30fc\u306e\u30bb\u30c3\u30c8\u4fa1\u683c\u306f\u3001\u65e5\u672c\u5186\u3067200\u301c300\u5186\u7a0b\u5ea6\u3002\u65c5\u884c\u4e2d\u306e\u671d\u98df\u3068\u3057\u3066\u6700\u9ad8\u306e\u30b3\u30b9\u30d1\u3060\u3002<\/p>\n<h2>\u5e02\u5834\u306e\u4eca\u5f8c\uff1a\u30c1\u30a7\u30fc\u30f3\u7af6\u4e89\u304b\u3089\u52b9\u7387\u5316\u3078<\/h2>\n<p>Momentum 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