{"id":1764,"date":"2026-04-03T13:38:39","date_gmt":"2026-04-03T04:38:39","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/vitm-hanoi-2026-travel-mart-april\/"},"modified":"2026-05-09T19:58:29","modified_gmt":"2026-05-09T10:58:29","slug":"vitm-hanoi-15countries","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/vitm-hanoi-15countries\/","title":{"rendered":"Vietnam International Travel Mart (VITM) 2026 to be held in Hanoi April 9-12: 450 booths, 15 countries, and plenty to interest Japanese travelers"},"content":{"rendered":"<p>Vietnam's largest travel industry event, \"VITM Hanoi 2026 (Vietnam International Travel Mart),\"<strong>Thursday, April 9 to Sunday, April 12, 2026<\/strong>will be held at the International Centre for Exhibition (I.C.E Hanoi) in Hanoi. The theme is \"Digital Transformation &#038; Green Growth \u2013 Elevating Vietnam Tourism,\" a large-scale travel expo with more than 600 companies exhibiting across 450 booths.<\/p>\n<h2>The scale and highlights of VITM 2026<\/h2>\n<p>This year's VITM will be held at its largest scale ever. The main overview is as follows:<\/p>\n<ul>\n<li><strong>Participating countries\/regions:<\/strong>15 countries\/regions + 34 domestic provinces and cities<\/li>\n<li><strong>Number of exhibiting companies:<\/strong>More than 600 companies, 450 booths<\/li>\n<li><strong>Number of visitors:<\/strong>About 80,000 expected<\/li>\n<li><strong>B2B meetings:<\/strong>About 150 international travel companies and about 200 domestic companies participate on April 9<\/li>\n<li><strong>Open to the public:<\/strong>April 10\u201312 (purchasing and booking travel products is also possible)<\/li>\n<\/ul>\n<p>An awards ceremony for 136 outstanding companies and 73 outstanding individuals is also planned.<\/p>\n<h2>This year's theme: digitalization and green growth<\/h2>\n<p>The keywords for Vietnamese tourism in 2026 are \"digital transformation\" and \"green growth.\" Personalization of travel experiences through AI, and many eco-tourism and sustainable tourism products, are expected to be exhibited.<\/p>\n<p>Ho Chi Minh City is targeting attracting<strong>11 million international tourists and 50 million domestic travelers<\/strong>in 2026, and VITM also serves as an important promotional venue toward achieving that.<\/p>\n<h2>A tailwind for travel to Vietnam from Japan too<\/h2>\n<p>In the first quarter of 2026,<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/news\/south-korea-vietnam-tourism-q1-2026\/\">visitors to Vietnam from South Korea surged to over 970,000,<\/a>making it the largest source of visitors in Asia. The number of travelers from Japan is also on a recovery trend, and<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/news\/vietnam-airlines-phuket-hcm-route-2026\/\">Vietnam Airlines opens a Ho Chi Minh City\u2013Phuket direct flight on April 2,<\/a>among other moves, raising the convenience of circuit travel.<\/p>\n<p>On VITM's public days (April 10\u201312), you can obtain the latest tour package information and special discounts.<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/news\/vietnam-april-may-holiday-booking-surge-2026\/\">During Golden Week, Phu Quoc, Nha Trang, and Da Nang are already selling out early one after another,<\/a>so make use of it for planning trips from autumn onward.<\/p>\n<h2>Vietnamese reactions on social media<\/h2>\n<p>On Vietnamese social media, \"#VITM2026\" is trending, and travel-loving Vietnamese are saying things like \"I'm curious which province's tourism PR will be the flashiest this year\" and \"the eco-tourism packages look like they'll be substantial.\" Along with standard spots like Ha Long Bay and Sapa, attention on emerging areas such as Ha Giang is also rising.<\/p>\n<p><strong>Source:<\/strong><a href=\"https:\/\/en.vietnamplus.vn\/vietnam-intl-travel-mart-2026-to-feature-450-booths-post339772.vnp\" target=\"_blank\" rel=\"noopener\">VietnamPlus: VITM 2026 to feature 450 booths<\/a> \/ <a href=\"https:\/\/image.vietnam.travel\/things-to-do\/festival-event\/vitm-hanoi-2026-vietnam-international-travel-mart\" target=\"_blank\" rel=\"noopener\">Vietnam Tourism official VITM Hanoi 2026<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u6700\u5927\u306e\u65c5\u884c\u696d\u754c\u30a4\u30d9\u30f3\u30c8\u300cVITM Hanoi 2026\uff08Vietnam International T [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"VITM Hanoi 2026\u304c4\u67089\u301c12\u65e5\u306bI.C.E Hanoi\u3067\u958b\u50ac\u300215\u30ab\u56fd\u30fb34\u7701\u5e02\u304b\u3089600\u793e\u304c450\u30d6\u30fc\u30b9\u306b\u51fa\u5c55\u3057\u3001\u6765\u5834\u80058\u4e07\u4eba\u3092\u898b\u8fbc\u3080\u3002\u30db\u30fc\u30c1\u30df\u30f3\u306f2026\u5e74\u306b\u56fd\u969b\u89b3\u5149\u5ba21100\u4e07\u4eba\u8a98\u81f4\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[19,21,56],"tags":[22,229,270,276],"purpose":[146,130],"keyword":[197],"location":[299,424],"class_list":["post-1764","news","type-news","status-publish","hentry","category-news","category-travel","category-travel-guide","tag-hanoi","tag-vietnam-travel","tag-vietnam-sightseeing","tag-tourism-festival","purpose-festival-event","purpose-travel","keyword-trend","location-hanoi","location-northern-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=1764"}],"version-history":[{"count":1,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1764\/revisions"}],"predecessor-version":[{"id":2518,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1764\/revisions\/2518"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=1764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=1764"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1764"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1764"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}