{"id":1692,"date":"2026-03-29T17:39:49","date_gmt":"2026-03-29T08:39:49","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/vietnam-coffee-price-drop-march-2026\/"},"modified":"2026-08-02T08:09:31","modified_gmt":"2026-08-01T23:09:31","slug":"vietnam-coffee-drop","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/vietnam-coffee-drop\/","title":{"rendered":"Vietnamese green coffee bean prices plunge: a drop of up to 700 VND\/kg in the Central Highlands, three factors overlapping"},"content":{"rendered":"

2026\u5e743\u670827\u301c28\u65e5\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30b3\u30fc\u30d2\u30fc\u4e3b\u7523\u5730\u30fb\u4e2d\u90e8\u9ad8\u539f\uff08\u30bf\u30a4\u30b0\u30a8\u30f3\uff09\u306e\u4e3b\u8981\u30b3\u30fc\u30d2\u30fc\u53d6\u5f15\u5730\uff08\u30c0\u30af\u30e9\u30af\u7701\u30fb\u30b6\u30e9\u30a4\u7701\u3001\u304a\u3088\u30732025\u5e747\u6708\u306e\u884c\u653f\u518d\u7de8\u3067\u65b0\u30e9\u30e0\u30c9\u30f3\u7701\u306b\u7d71\u5408\u3055\u308c\u305f\u65e7\u30c0\u30af\u30ce\u30f3\u7701\u30fb\u65e7\u30e9\u30e0\u30c9\u30f3\u7701\u30a8\u30ea\u30a2\uff09\u3067\u30ed\u30d6\u30b9\u30bf\u7a2e\u306e\u751f\u8c46\u4fa1\u683c\u304c\u4e00\u6589\u306b\u6025\u843d\u3057\u307e\u3057\u305f\u3002\u30c0\u30af\u30e9\u30af\u7701\u30fb\u30b6\u30e9\u30a4\u7701\u3067\u306f\u524d\u65e5\u6bd4700 VND\/kg\u5b89\u306e92,500 VND\/kg\u3092\u8a18\u9332\u3057\u3001\u4eca\u6708\u4e2d\u65ec\u306e94,000 VND\/kg\u53f0\u304b\u3089\u5927\u304d\u304f\u6c34\u6e96\u3092\u5207\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u5e02\u5834\u306e\u5229\u76ca\u78ba\u5b9a\u58f2\u308a\u3001\u30a2\u30e9\u30d3\u30ab\u7a2e\u5728\u5eab\u306e\u56de\u5fa9\u3001\u7c73\u30c9\u30eb\u9ad8\u3068\u3044\u30463\u3064\u306e\u8981\u56e0\u304c\u91cd\u306a\u3063\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n

News overview\u2014the background to the plunge and market trends<\/h2>\n

3\u670828\u65e5\u6642\u70b9\u306e\u4e2d\u90e8\u9ad8\u539f\u306e\u4e3b\u8981\u30b3\u30fc\u30d2\u30fc\u53d6\u5f15\u5730\uff08\u65e7\u30c0\u30af\u30ce\u30f3\u7701\u30fb\u65e7\u30e9\u30e0\u30c9\u30f3\u7701\u3092\u542b\u3080\u65b0\u30e9\u30e0\u30c9\u30f3\u7701\u306a\u3069\uff09\u306e\u4fa1\u683c\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n\n
Province<\/th>\nPrice (VND\/kg)<\/th>\nChange from previous day<\/th>\n<\/tr>\n<\/thead>\n
Dak Lak Province<\/td>\n92,500<\/td>\n\u25b2700<\/td>\n<\/tr>\n
Gia Lai Province<\/td>\n92,500<\/td>\n\u25b2700<\/td>\n<\/tr>\n
Dak Nong Province<\/td>\n92,700<\/td>\n\u25b2500<\/td>\n<\/tr>\n
Lam Dong Province<\/td>\n91,700<\/td>\n\u25b2500<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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There were three main factors behind this decline.<\/p>\n

1. Accelerated profit-taking<\/strong>: Against a Robusta market that had risen for four straight days through March 20, overseas traders concentrated their profit-taking at the high end.<\/p>\n

2. Recovery in Arabica stocks<\/strong>: In Brazil, the world's largest Arabica producer, forecasts of a bumper crop strengthened, and Arabica fell 1.30-1.92% on New York futures. With price linkage between Robusta and Arabica at work, domestic Vietnamese prices were pushed down as well.<\/p>\n

3. A stronger US dollar<\/strong>: For Vietnam, which exports coffee priced in dollars, a stronger dollar tends to erode the local-currency conversion price. Movements in foreign exchange added to the selling pressure.<\/p>\n

Note that from March 20-25, prices had recovered to around 94,000 VND\/kg on tightening Robusta supply and demand, so the recent decline is largely a rebound correction from that.<\/p>\n

Reactions from Vietnamese readers\u2014voices of farmers and traders<\/h2>\n

A variety of voices have appeared on social media and in local media over the price swings.<\/p>\n

\n

\"It was still in the 94,000-dong range last week, but it dropped sharply again all at once. I completely misjudged the timing to sell.\"
\u2014A farmer in Dak Lak Province (Facebook comment)<\/p>\n<\/blockquote>\n

\n

\"Even if Central Highlands prices fall, shipping prices to coffee processors don't fall in step. This gap hits farmers' incomes directly.\"
\u2014Comment from a person connected with the Vietnam Coffee-Cocoa Association (VICOFA)<\/p>\n<\/blockquote>\n

\n

\"When Brazil's bumper-crop outlook and a stronger dollar coincide, Robusta gets dragged along too. This is a temporary correction, and I expect it to return to an uptrend from April onward.\"
\u2014A coffee trader in Ho Chi Minh City (interview with VietnamPlus)<\/p>\n<\/blockquote>\n

\n

\"The structure in which smallholders lose the most every time prices plunge hasn't changed. I'd like the government to expand the price-stabilization fund.\"
\u2014A forum post related to the Ministry of Agriculture<\/p>\n<\/blockquote>\n

Impact and key points for Japanese tourists<\/h2>\n

For travelers visiting coffee-producing regions, these price swings carry several practical implications.<\/p>\n

The best timing to buy souvenirs<\/strong>: With green-bean prices in a downward phase now, a slight discount effect can sometimes be reflected in retail prices at local coffee shops and markets. At Central Highlands markets such as Pleiku and Buon Ma Thuot, visiting farmers' direct-sales outlets can let you buy at prices closer to the actual market rate.<\/p>\n

The experience value of origin tours<\/strong>: In Gia Lai Province, coffee-farm experience tours are gaining popularity. With prices swinging wildly now, it's a prime chance to hear farmers' voices firsthand. For details, seethe article on Gia Lai Province coffee-farm experience tours<\/a>as well.<\/p>\n

Limited impact on caf\u00e9 culture<\/strong>: At popular caf\u00e9s in Ho Chi Minh City and Hanoi, even when bean-procurement costs fall, it isn't immediately reflected in drink prices. That said, at local caf\u00e9s (such as c\u00f3c caf\u00e9s), you may enjoy a sense of value linked to green-bean prices.<\/p>\n

The global coffee market and Vietnam<\/strong>: As the world's second-largest coffee exporter, Vietnam's price trends also have a medium- to long-term impact on coffee import prices to Japan. Seeing the coffee industry up close during a trip to Vietnam can be a valuable experience for understanding specialty coffee more deeply.<\/p>\n

Source<\/h2>\n