On March 24, 2026, the international food and foodservice trade show \"Food & Hospitality Vietnam 2026 (FHV2026)\" opened at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Over the three-day run, more than 400 companies from 36 countries around the world exhibited, making it a place to drive the transformation of Vietnam's food, beverage, and hospitality industry. Its tie-up with HOTELEX Vietnam, held jointly for the first time this time, also drew attention.<\/p>\n
FHV2026 is known as one of Vietnam's largest food and hospitality trade shows, and this year over 400 companies from 36 countries participated, with 19 international pavilions set up. It's a large-scale event expecting 17,000 visitors.<\/p>\n
\u4eca\u56de\u306e\u6700\u5927\u306e\u30c8\u30d4\u30c3\u30af\u306f\u3001\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u5c02\u9580\u5c55\u793a\u4f1a\u300cHOTELEX Vietnam\u300d\u3068\u306e\u5408\u540c\u958b\u50ac\u3060\u3002\u98df\u6750\u30fb\u98f2\u6599\u304b\u3089\u53a8\u623f\u6a5f\u5668\u30fb\u30db\u30c6\u30eb\u8a2d\u5099\u307e\u3067\u3001\u696d\u754c\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3059\u308b\u69cb\u6210\u306f\u3001\u53c2\u52a0\u8005\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u4fc3\u9032\u3059\u308b\u3002\u4e3b\u50ac\u3059\u308bInforma Markets Asia\u306e\u30a2\u30b8\u30a2\u62c5\u5f53VP\u306f\u300c\u30d9\u30c8\u30ca\u30e0\u306e\u98df\u30fb\u98f2\u6599\u30fb\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u7523\u696d\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u8ef8\u306b\u65b0\u305f\u306a\u5c40\u9762\u306b\u5165\u3063\u305f\u300d\u3068\u8a9e\u308a\u3001\u4f1a\u5834\u5168\u4f53\u306b\u305d\u306e\u59ff\u52e2\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u305f\u3002<\/p>\n
During the run, several contests were also held, including a barista competition, a Vietnamese-cuisine challenge, and an aroma-master championship. In addition, a B2B matching program, \"FHV Premier Connect,\" was set up, putting in place a mechanism to efficiently connect buyers and suppliers for business talks.<\/p>\n
Reference:Vietnam News \u2014 Food & Hospitality Vietnam 2026 Opens<\/a><\/p>\n From the local foodservice industry, voices rose: \"A chance to talk directly with overseas buyers on this scale comes only once a year,\" and many exhibitors were surprised by the number of international pavilions. On social media, the venue's liveliness spread along with the hashtag\u300c#FHV2026\u300d<\/strong>, and posts like \"the level of the barista competition rises every year\" and \"young chefs shone in the cooking challenge\" came one after another. From local media, a tone praising it stood out too: \"Vietnam's food industry has finally taken the global stage.\"<\/p>\n HOTELEX Vietnam\u3068\u306e\u5408\u540c\u958b\u50ac\u306b\u3064\u3044\u3066\u306f\u3001\u30db\u30c6\u30eb\u696d\u754c\u306e\u53c2\u52a0\u8005\u304b\u3089\u300c\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u4ed5\u5165\u308c\u5148\u3092\u63a2\u305b\u308b\u300d\u3068\u597d\u8a55\u306e\u58f0\u304c\u591a\u304f\u5bc4\u305b\u3089\u308c\u3001\u521d\u5e74\u5ea6\u306a\u304c\u3089\u9ad8\u3044\u6e80\u8db3\u5ea6\u304c\u793a\u3055\u308c\u305f\u3002<\/p>\n This trade show isn't for general tourists, but for Japan's food-business figures it's an event not to be missed. Vietnam also holds an important position as a food-exporting country to Japan, making it a prime chance to look for local food trends and new trading partners.<\/p>\n Also, from a traveler's viewpoint, during the trade-show period Ho Chi Minh City sees more international business travelers, and city restaurants and luxury hotels tend to be crowded. It's also a period when demand for \"business travel\" combining business trips and sightseeing rises. Those interested in Ho Chi Minh City's food culture should also check theSaigontourist Food Culture Festival<\/a>andthe banh mi festival<\/a>. To enjoy the local food experience more deeply,coffee-farm tours<\/a>are also popular.<\/p>\nReactions from Vietnamese people and participants<\/h2>\n
Impact and points for Japanese tourists and travelers<\/h2>\n