{"id":1662,"date":"2026-03-27T13:00:00","date_gmt":"2026-03-27T04:00:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=news&p=1662"},"modified":"2026-05-09T20:00:52","modified_gmt":"2026-05-09T11:00:52","slug":"global-coffee-alliance","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/global-coffee-alliance\/","title":{"rendered":"The Global Coffee Alliance launches in Hanoi! Toward a sustainable coffee future"},"content":{"rendered":"

On March 26, 2026, the \"Global Coffee Alliance (GCA),\" led by major Vietnamese coffee firm TNI King Coffee, was officially launched atHanoi<\/a>. Declared at the International Coffee Conference 2026, attended by diplomatic delegations from 19 countries worldwide, this alliance is a grand vision that unites 125 million people working in the coffee industry.<\/p>\n\n\n\n

News overview<\/h2>\n\n\n\n

The Global Coffee Alliance (GCA) launched in Hanoi on March 26, 2026, as a multilateral platform to promote the sustainable development of the coffee industry. Its establishment was officially declared at the International Coffee Conference 2026, attended by diplomatic delegations from 19 countries.<\/p>\n\n\n\n

Le Hoang Diep Thao, founder and CEO of TNI King Coffee, stressed, \"We need a framework in which producing and consuming nations work together as one to tackle challenges of climate change, market volatility, and stronger supply-chain transparency.\" The GCA aims for four pillars: securing farmers' incomes, protecting ecosystems, advancing digitalization, and strengthening supply-chain transparency.<\/p>\n\n\n\n

Vietnam, the world's second-largest coffee exporter andRobusta<\/a>largest producer, took on the host role this time. It also served as a venue to make an international case that the country is more than a mere raw-material exporter, with strengthened processing and brand-building power.King Coffee<\/a>is known as a brand that has long worked on improving international coffee quality and supporting farmers, and leading this alliance is an extension of that.<\/p>\n\n\n\n

The long-term goal set out is to build a technology-driven global coffee ecosystem aligned with a net-zero emissions target by 2040. Contributing to better livelihoods for the roughly 125 million people working in the coffee industry is also a key mission.<\/p>\n\n\n\n

Vietnamese readers' reactions<\/h2>\n\n\n\n

On social media and in the comment sections of local media, voices welcoming the launch stood out.<\/p>\n\n\n\n

\u00b7 \"I hope an era comes when Vietnamese coffee is more fairly valued in the world. As a farmer, this is truly happy news.\" (a coffee farmer living in Gia Lai)<\/p>\n\n\n\n

\u00b7 \"Harvests have been unstable these past few years because of climate change. Having an international support framework gives me a little peace of mind.\" (an agricultural worker in Buon Ma Thuot)<\/p>\n\n\n\n

\u00b7 \"I hope Vietnam can send its brands out to the world, not just export raw materials.\" (an entrepreneur in his 20s living in Ho Chi Minh City)<\/p>\n\n\n\n

\u00b7 \"I've followed Le Hoang Diep Thao's leadership for years. This GCA launch is the culmination of her work.\" (a coffee-industry insider)<\/p>\n\n\n\n

Impact and key points for Japanese tourists<\/h2>\n\n\n\n

This news symbolizes a trend in whichVietnamese Coffee<\/a>the industry is shifting from \"quantity to quality.\" For Japanese tourists, it can also be read as a sign that opportunities to experience specialty coffee and farm-direct coffee on the ground will keep expanding.<\/p>\n\n\n\n

When traveling,King Coffee<\/a>a coffee experience at a directly run store is also recommended. While savoring a cup from a brand that supports sustainable farming, we hope you'll get a taste of the depth of Vietnamese coffee. Also,Souvenirs<\/a>packs of Vietnamese coffee beans are popular as souvenirs, but sustainable coffee looks set to join the options going forward.<\/p>\n\n\n\n

Reference:Global Coffee Alliance launched to drive sustainable, inclusive growth\uff08VietnamPlus\uff09<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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