{"id":1631,"date":"2026-03-25T13:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/trung-nguyen-legend-global-expansion-2026\/"},"modified":"2026-08-02T08:09:23","modified_gmt":"2026-08-01T23:09:23","slug":"trungnguyen-3000stores","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/trungnguyen-3000stores\/","title":{"rendered":"Trung Nguyen heads for 3,000 stores worldwide! Expanding with a landing in Japan in view too"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vietnam's leading coffee chain,<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/trung-nguyen-legend\/\">Trung Nguyen<\/a>\u30fb\u30ec\u30b8\u30a7\u30f3\u30c9\u304c\u30012025\u5e746\u6708\u306b\u7c73\u56fd\u30c6\u30ad\u30b5\u30b9\u5dde\u30ad\u30e3\u30ed\u30eb\u30c8\u30f3\u30786\u5e97\u8217\u76ee\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u4e16\u754c3,000\u5e97\u8217\u3092\u76ee\u6a19\u3068\u3057\u305f\u6d77\u5916\u5c55\u958b\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u6b21\u306e\u9032\u51fa\u5e02\u5834\u306b\u306f\u65e5\u672c\u3082\u5019\u88dc\u306b\u6319\u304c\u3063\u3066\u304a\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u767a\u306e\u672c\u683c\u30b3\u30fc\u30d2\u30fc\u6587\u5316\u304c\u3044\u3088\u3044\u3088\u4e16\u754c\u3078\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u4eba\u89b3\u5149\u5ba2\u306b\u3082\u4eba\u6c17\u306e\u9ad8\u3044\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u8fd1\u3044\u5c06\u6765\u3001\u65e5\u672c\u3067\u3082\u5473\u308f\u3048\u308b\u65e5\u304c\u6765\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">News overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trung Nguyen Legend was founded in 1996 in Buon Ma Thuot near<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/area\/hcm\/\">Ho Chi Minh City<\/a>and is now fully expanding not only within Vietnam but on a global scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e746\u6708\u306b\u306f\u7c73\u56fd\u30c6\u30ad\u30b5\u30b9\u5dde\u30ad\u30e3\u30ed\u30eb\u30c8\u30f3\uff08\u30c0\u30e9\u30b9\u30fb\u30d5\u30a9\u30fc\u30c8\u30ef\u30fc\u30b9\u8fd1\u90ca\u3001Old Denton Road\uff09\u306b6\u5e97\u8217\u76ee\u3068\u306a\u308b\u65b0\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3002\u7c73\u56fd\u3067\u306f\u3059\u3067\u306b\u30a6\u30a7\u30b9\u30c8\u30df\u30f3\u30b9\u30bf\u30fc\u30fb\u30b5\u30f3\u30ce\u30bc\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\uff09\u3001\u30dd\u30fc\u30c8\u30e9\u30f3\u30c9\uff08\u30aa\u30ec\u30b4\u30f3\u5dde\uff09\u3001\u30d5\u30a3\u30e9\u30c7\u30eb\u30d5\u30a3\u30a2\uff08\u30da\u30f3\u30b7\u30eb\u30d0\u30cb\u30a2\u5dde\uff09\u306a\u3069\u306b\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u7c73\u56fd\u5168\u4f53\u3067100\u5e97\u8217\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u3067\u306f130\u5e97\u8217\u306e\u5c55\u958b\u3092\u8a08\u753b\u4e2d\u3067\u3001\u3055\u3089\u306b\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u30fb\u30ab\u30ca\u30c0\u30fb\u30a4\u30f3\u30c9\u30fb\u97d3\u56fd\u30fb\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6\u30fb\u30d5\u30e9\u30f3\u30b9\u3001\u305d\u3057\u3066<strong>Japan<\/strong>are also candidates for the next markets to enter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The franchise-model<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/trung-nguyen-e-coffee\/\">Trung Nguyen E-Coffee<\/a>has expanded to more than 800 stores and is growing at a pace of 30 stores a month. It is steadily moving toward the grand goal of 3,000 stores worldwide across all brands combined.<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/area\/vietnam-coffee\/\">Vietnamese Coffee<\/a>It holds up the overseas spread of coffee culture as a corporate mission, insisting on reproducing local quality around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vietnamese readers' reactions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\"It's truly a source of pride that Vietnam's coffee is being recognized around the world. Trung Nguyen is Vietnam's treasure.\" (man in his 40s, Ho Chi Minh City)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"The Trung Nguyen coffee I drank in America was really delicious. It's amazing they can maintain the quality overseas too.\" (woman in her 20s, Vietnamese living in the US)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"The franchise expansion is so fast I worry about quality, but for now the reputation seems good.\" (man in his 30s, Hanoi)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"I heard the rumor about entering Japan. Japanese people love coffee, so I'm sure it would definitely be accepted!\" (woman in her 20s, Vietnamese international student)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"G7 coffee is popular as a souvenir, so it'd be great if you could drink it at local stores.\" (tourism industry worker)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact and key points for Japanese tourists<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trung Nguyen Legend caf\u00e9s are also spread throughout Vietnam,<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/area\/hanoi\/\">Hanoi<\/a>and you can drop in easily in the major tourist areas of Ho Chi Minh City too. Its appeal is enjoying authentic Vietnamese coffee amid the weighty interior. You can also buy in-store the instant coffee popular as souvenirs,<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/vietnam-coffee-beans\/\">Coffee Beans<\/a>and the G7 series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a landing in Japan is realized, the day when you can recreate memories of your Vietnam trip right in Japan won't be far off. On your next Vietnam trip, be sure to visit a local Trung Nguyen caf\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reference:<a href=\"https:\/\/trungnguyenlegend.com\/trung-nguyen-e-coffee-continues-strong-expansion-in-the-us\/?lang=en\">Trung Nguy\u00ean E-Coffee Continues Strong Expansion in the U.S. (Trung Nguyen Legend official)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u3092\u4ee3\u8868\u3059\u308b\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u30fb\u30c1\u30e5\u30f3\u30b0\u30a8\u30f3\u30fb\u30ec\u30b8\u30a7\u30f3\u30c9\u304c\u30012025\u5e746\u6708\u306b\u7c73\u56fd\u30c6\u30ad\u30b5\u30b9\u5dde\u30ad\u30e3\u30ed\u30eb\u30c8\u30f3\u30786 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"\u30c1\u30e5\u30f3\u30b0\u30a8\u30f3\u30fb\u30ec\u30b8\u30a7\u30f3\u30c9\u304c2026\u5e74Q1\u306b\u7c73\u30c6\u30ad\u30b5\u30b9\u5dde\u30d2\u30e5\u30fc\u30b9\u30c8\u30f3\u306710\u5e97\u8217\u76ee\u3092\u958b\u696d\u3057\u3001\u4e16\u754c3000\u5e97\u8217\u3092\u76ee\u6a19\u306b\u62e1\u5927\u3002\u6b21\u306e\u9032\u51fa\u5e02\u5834\u3068\u3057\u3066\u65e5\u672c\u3082\u5019\u88dc\u306b\u4e0a\u304c\u308a\u307e\u3059\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[17,39,19],"tags":[239,262,238,49],"purpose":[129,128],"keyword":[180,168,173,197,169,170],"location":[343,414,317,423,425],"class_list":["post-1631","news","type-news","status-publish","hentry","category-cafe","category-coffee","category-news","tag-coffee-chain","tag-trung-nguyen-tag","tag-vietnamese-coffee-tag","tag-japan","purpose-cafe","purpose-food-and-drink","keyword-cafe-chain","keyword-coffee","keyword-coffee-beans","keyword-trend","keyword-vietnamese-coffee","keyword-robusta","location-dak-lak","location-buon-ma-thuot","location-ho-chi-minh","location-central-highlands","location-southern-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":2,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1631\/revisions"}],"predecessor-version":[{"id":4308,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1631\/revisions\/4308"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=1631"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1631"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1631"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}