{"id":1622,"date":"2026-03-24T14:13:24","date_gmt":"2026-03-24T05:13:24","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/se-asia-coffee-chain-2026\/"},"modified":"2026-05-09T19:58:37","modified_gmt":"2026-05-09T10:58:37","slug":"seasia-coffee-chain","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/seasia-coffee-chain\/","title":{"rendered":"\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30ab\u30d5\u30a7\u5e02\u5834\u3067\u30d9\u30c8\u30ca\u30e03\u4f4d\uff01\u30df\u30e9\u30ce\u30fb\u30cf\u30a4\u30e9\u30f3\u30ba\u304c\u6025\u6210\u9577"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e2\u30c0\u30f3\u30b3\u30fc\u30d2\u30fc\u30fb\u30c6\u30a3\u30fc\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u304c2025\u5e74\u306b99\u5104\u30c9\u30eb\u306b\u9054\u3057\u30012021\u5e74\u6bd452%\u62e1\u5927\u3002\u6700\u65b0\u30ec\u30dd\u30fc\u30c8\u3067\u30d9\u30c8\u30ca\u30e0\u304c7\u51042500\u4e07\u30c9\u30eb\u3067\u7b2c3\u4f4d\u306b\u8e8d\u9032\u3057\u305f\u3002\u56fd\u5185\u5927\u624b\u306e<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/milano-coffee\/\">\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/a>and<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/highland-coffee\/\">\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc<\/a>\u304c\u6771\u5357\u30a2\u30b8\u30a2\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30c1\u30a7\u30fc\u30f3\u3068\u3057\u3066\u540d\u3092\u9023\u306d\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">News overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8abf\u67fb\u4f1a\u793e\u30e2\u30e1\u30f3\u30bf\u30e0\u30ef\u30fc\u30af\u30b9\u304c2026\u5e742\u6708\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30b3\u30fc\u30d2\u30fc\u30fb\u30c6\u30a3\u30fc\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u306f\u6025\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u308b\u30022025\u5e74\u306e\u5e02\u5834\u898f\u6a21\u306f99\u5104\u30c9\u30eb\uff08\u7d041\u51465\u5343\u5104\u5186\uff09\u3067\u30012021\u5e74\u306e65\u5104\u30c9\u30eb\u304b\u308952%\u5897\u52a0\u3002\u57df\u5185\u3067\u306f11\u30d6\u30e9\u30f3\u30c9\u304c1,000\u5e97\u8217\u8d85\u3092\u904b\u55b6\u3057\u3066\u304a\u308a\u3001\u4e3b\u5f79\u306f\u6771\u5357\u30a2\u30b8\u30a2\u767a\u306e\u30d6\u30e9\u30f3\u30c9\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306f7\u51042500\u4e07\u30c9\u30eb\u30fb\u6210\u9577\u738727%\u3067\u6771\u5357\u30a2\u30b8\u30a23\u4f4d\u306b\u8e8d\u9032\u3057\u305f\u3002\u56fd\u5185\u3067\u6700\u3082\u6ce8\u76ee\u3055\u308c\u308b\u306e\u306f\u3001\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u30e2\u30c7\u30eb\u3067\u6025\u62e1\u5927\u3057\u305f<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/milano-coffee\/\">\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/a>\uff08\u7d042,500\u5e97\u8217\uff09\u3068\u3001\u30d5\u30a3\u30ea\u30d4\u30f3\u7cfb\u5927\u624b\u30b8\u30e7\u30ea\u30d3\u30fc\u30d5\u30fc\u30ba\u5098\u4e0b\u306e<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/highland-coffee\/\">\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc<\/a>\uff08928\u5e97\u8217\uff09\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc\u306f\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u3067\u306eIPO\uff08\u65b0\u898f\u682a\u5f0f\u516c\u958b\uff09\u3092\u691c\u8a0e\u4e2d\u3067\u3001\u8abf\u9054\u984d\u306f3\u301c4\u5104\u30c9\u30eb\uff08\u7d04450\u301c600\u5104\u5186\uff09\u306b\u4e0a\u308b\u898b\u901a\u3057\u3002\u5b9f\u73fe\u3059\u308c\u3070\u540c\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u3055\u3089\u306b\u9ad8\u307e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30ec\u30dd\u30fc\u30c8\u306f\u307e\u305f\u3001\u696d\u754c\u306e\u7af6\u4e89\u8ef8\u304c\u5546\u54c1\u529b\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304b\u3089\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u30fb\u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30d5\u30e9\u3068\u3044\u3063\u305f\u300c\u904b\u55b6\u529b\u300d\u3078\u79fb\u884c\u3057\u3066\u3044\u308b\u3068\u5206\u6790\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vietnamese readers' reactions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30cb\u30e5\u30fc\u30b9\u306f\u30d9\u30c8\u30ca\u30e0\u306eSNS\u3084\u63b2\u793a\u677f\u3067\u3082\u8a71\u984c\u3092\u547c\u3073\u3001\u69d8\u3005\u306a\u58f0\u304c\u5bc4\u305b\u3089\u308c\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/milano-coffee\/\">\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/a>\u306f\u3069\u306e\u8def\u5730\u306b\u3082\u3042\u308b\u3002\u4fa1\u683c\u304c\u5b89\u304f\u3066\u5730\u5143\u6c11\u306b\u306f\u672c\u5f53\u306b\u3042\u308a\u304c\u305f\u3044\u5b58\u5728\u3060\u300d\uff08\u8aad\u8005\u30b3\u30e1\u30f3\u30c8\u3088\u308a\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/highland-coffee\/\">\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc<\/a>\u304cIPO\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u306e\u306f\u9a5a\u304d\u3002\u30d9\u30c8\u30ca\u30e0\u306e\u30ab\u30d5\u30a7\u6587\u5316\u304c\u3053\u3053\u307e\u3067\u4e16\u754c\u304b\u3089\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u8a87\u3089\u3057\u3044\u300d\uff08\u8aad\u8005\u30b3\u30e1\u30f3\u30c8\u3088\u308a\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6771\u5357\u30a2\u30b8\u30a2\u30673\u4f4d\u3068\u3044\u3046\u306e\u306f\u7d20\u6674\u3089\u3057\u3044\u3002\u3067\u3082\u30bf\u30a4\u3084\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u306b\u306f\u307e\u3060\u5dee\u304c\u3042\u308b\u3002\u3082\u3063\u3068\u30d9\u30c8\u30ca\u30e0\u30d6\u30e9\u30f3\u30c9\u3092\u4e16\u754c\u3078\u5e83\u3052\u3066\u307b\u3057\u3044\u300d\uff08\u8aad\u8005\u30b3\u30e1\u30f3\u30c8\u3088\u308a\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u5e02\u5834\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3082\u3001\u672c\u6765\u306e<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/area\/vietnam-coffee\/\">Vietnamese Coffee<\/a>\u306e\u5473\u3068\u6587\u5316\u3092\u5b88\u3063\u3066\u307b\u3057\u3044\u3002\u898f\u6a21\u3088\u308a\u8cea\u306b\u3053\u3060\u308f\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u5fdc\u63f4\u3057\u305f\u3044\u300d\uff08\u8aad\u8005\u30b3\u30e1\u30f3\u30c8\u3088\u308a\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact and key points for Japanese tourists<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30c8\u30ca\u30e0\u3092\u65c5\u884c\u3059\u308c\u3070\u3001<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/highland-coffee\/\">\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc<\/a>and<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/milano-coffee\/\">\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc<\/a>\u304c\u8857\u306e\u3044\u305f\u308b\u3068\u3053\u308d\u3067\u76ee\u306b\u5165\u308b\u3002\u7279\u306b\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc\u306f\u7a7a\u6e2f\u3084\u5927\u578b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u3082\u591a\u304f\u51fa\u5e97\u3057\u3066\u304a\u308a\u3001\u5230\u7740\u76f4\u5f8c\u3084\u51fa\u767a\u524d\u306b\u6c17\u8efd\u306b\u7acb\u3061\u5bc4\u308c\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5730\u306e<a href=\"https:\/\/vietnam-gift.com\/en\/blog\/vietnam-coffee-beans\/\">Coffee Beans<\/a>\u306f\u304a\u571f\u7523\u3068\u3057\u3066\u3082\u4eba\u6c17\u304c\u9ad8\u304f\u3001\u30c1\u30a7\u30fc\u30f3\u5404\u5e97\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u8c46\u3084\u30d6\u30ec\u30f3\u30c9\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u308b\u4fa1\u5024\u304c\u3042\u308b\u3002\u4eca\u5f8c\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc\u306eIPO\u304c\u5b9f\u73fe\u3059\u308c\u3070\u3001\u65e5\u672c\u5e02\u5834\u3078\u306e\u9032\u51fa\u306a\u3069\u6d77\u5916\u5c55\u958b\u3082\u8996\u91ce\u306b\u5165\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30d9\u30c8\u30ca\u30e0\u30ab\u30d5\u30a7\u6587\u5316\u306e\u5e83\u304c\u308a\u306b\u3082\u6ce8\u76ee\u3057\u305f\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reference:<a href=\"https:\/\/news.tuoitre.vn\/milano-highlands-among-se-asias-largest-coffee-chains-report-103260318163726483.htm\">Milano, Highlands among SE Asia&#8217;s largest coffee chains: report<\/a>\uff08Tuoi Tre News\u30012026\u5e743\u670818\u65e5\uff09<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6771\u5357\u30a2\u30b8\u30a2\u306e\u30e2\u30c0\u30f3\u30b3\u30fc\u30d2\u30fc\u30fb\u30c6\u30a3\u30fc\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u304c2025\u5e74\u306b99\u5104\u30c9\u30eb\u306b\u9054\u3057\u30012021\u5e74\u6bd452%\u62e1\u5927\u3002\u6700\u65b0\u30ec\u30dd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"swell_btn_cv_data":"","ssp_meta_description":"\u30e2\u30e1\u30f3\u30bf\u30e0\u30ef\u30fc\u30af\u30b9\u306e\u30ec\u30dd\u30fc\u30c8\u30672025\u5e74\u306e\u6771\u5357\u30a2\u30b8\u30a2\u30b3\u30fc\u30d2\u30fc\u30fb\u30c6\u30a3\u30fc\u30c1\u30a7\u30fc\u30f3\u5e02\u5834\u306f99\u5104\u30c9\u30eb\u3001\u30d9\u30c8\u30ca\u30e0\u306f7\u51042500\u4e07\u30c9\u30eb\u30673\u4f4d\u3002\u30df\u30e9\u30ce\u30b3\u30fc\u30d2\u30fc\u7d042500\u5e97\u3001\u30cf\u30a4\u30e9\u30f3\u30ba\u30b3\u30fc\u30d2\u30fc928\u5e97\u304c\u727d\u5f15\u3059\u308b\u3002","ssp_meta_keyword":"","footnotes":""},"categories":[17,39,19],"tags":[239,52,238,268],"purpose":[129,128],"keyword":[180,168,181,197,169],"location":[299,317,424,425],"class_list":["post-1622","news","type-news","status-publish","hentry","category-cafe","category-coffee","category-news","tag-coffee-chain","tag-highland-coffee","tag-vietnamese-coffee-tag","tag-milano-coffee-tag","purpose-cafe","purpose-food-and-drink","keyword-cafe-chain","keyword-coffee","keyword-third-wave","keyword-trend","keyword-vietnamese-coffee","location-hanoi","location-ho-chi-minh","location-northern-vietnam","location-southern-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=1622"}],"version-history":[{"count":1,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1622\/revisions"}],"predecessor-version":[{"id":2523,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/news\/1622\/revisions\/2523"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/categories?post=1622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/tags?post=1622"},{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1622"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1622"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}