{"id":1610,"date":"2026-03-21T13:00:00","date_gmt":"2026-03-21T04:00:00","guid":{"rendered":"https:\/\/vietnam-gift.com\/blog\/news\/robusta-price-rising-march-2026\/"},"modified":"2026-11-10T16:44:02","modified_gmt":"2026-11-10T07:44:02","slug":"robusta-price-rising","status":"publish","type":"news","link":"https:\/\/vietnam-gift.com\/en\/news\/robusta-price-rising\/","title":{"rendered":"Vietnamese Robusta Prices Rise for Fourth Straight Day on March 20, 2026 | The Difference Between Market Prices and Retail Prices"},"content":{"rendered":"

On March 20, 2026, green coffee bean prices rose for four consecutive business days in Vietnam's Central Highlands coffee-growing region. In Dak Lak, the price reached 93,500 dong per kilogram, up 1,000 dong from the previous day. Robusta futures on the London market also rose. However, this reflects the producing-region spot price on a specific date. It does not necessarily mean prices will continue to rise, or that the price of a cup at a caf\u00e9 will increase by the same proportion anytime soon.<\/p>\n\n

\"\u751f\u8c46\u3068\u7119\u714e\u5f8c\u306e\u8c46\u3092\u5206\u3051\u3066\u898b\u308b\u30b3\u30fc\u30d2\u30fc\u52a0\u5de5\u73fe\u5834\u3068\u51b7\u5374\u69fd\u306e\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n\n

Daily gains and medium-term trends are different things<\/h2>

Market data from Vietnam's Ministry of Industry and Trade dated March 20 also shows that since early March, the direction of international prices has been Robusta falling and Arabica rising. In other words, the four-day consecutive gain is a short-term movement and should be read separately from monthly or annual trends. Prices move due to multiple factors including weather, harvest volumes, farmers' selling timing, export demand, exchange rates, logistics, and speculative capital.<\/p>

\"Farmers holding back supply\" is not the only cause<\/h2>

Reports on market prices do mention farmers not selling their stocks immediately, but it is not appropriate to generalize that all producers are deliberately restricting shipments. Fertilizer costs, labor costs, borrowing, and storage capacity differ, and each farmer's decision to sell varies accordingly. No primary sources were found that conclusively link flooding or farmland sales to the four-day price rise, so causal relationships have been kept separate here.<\/p>

Impact on travelers' coffee costs<\/h2>

Green bean prices are one component of a caf\u00e9's costs. Rent, labor, milk, sugar, packaging, and location all affect the price of a cup, so there is no simple way to convert a producing-region price into a retail price. Rather than assuming things are \"more expensive than before,\" travelers are better off checking the menu before ordering. When buying beans as souvenirs, compare not only price but also roast date, origin, whole bean versus ground, and whether the packaging is sealed.<\/p>

Vietnam's coffee exports in 2025 reached approximately 1.59 million tonnes, with a value exceeding 8.9 billion USD \u2014 a record high. While this indicates the scale of export value, it does not mean that every producer's income has increased. When purchasing at a producing-regionBuon Ma Thuot<\/a>, note that buying direct from a farm does not always mean a lower price; evaluate both the quality explanation and the price.<\/p>

Connecting the numbers to your own judgment<\/h3>

When I look at rankings or figures, I first check the surveying body, the period covered, the sample, the currency, and whether it is a calendar year or fiscal year. A national growth rate does not directly reflect the prices or crowds at the specific places you visit. For travel planning, it is more practical to treat statistics as background context and make final decisions based on fares, accommodation rates, and operating information on the days you plan to travel.<\/p>

Sources<\/h2>