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<\/figure>\n\n\n\nThe appeal of Vietnamese instant coffee<\/h2>\n\n\n\nFeatures of Vietnamese coffee<\/h3>\n\n\n\n
Vietnamese coffee is a distinctive coffee made in Vietnam, the world\u2019s second-largest coffee producer. Its biggest feature is a rich bitterness and deep body based on the Robusta variety.<\/p>\n\n\n\n
Unlike the Arabica used in ordinary coffee, in Vietnam Robusta accounts for about 97% of production. Robusta is characterized by a savory flavor like chocolate and nuts, and its caffeine content is about twice that of Arabica\u2014also high.<\/p>\n\n\n\n
Also, when it comes to Vietnamese coffee, the sweet, rich way of drinking it with condensed milk is famous. It\u2019s said to have started when fresh milk was hard to obtain in the French colonial era, so highly preservable condensed milk came to be used. This exquisite balance of distinctive sweetness and coffee bitterness is why it\u2019s loved around the world.<\/p>\n\n\n\n
The brewing method unique to Vietnamese coffee can\u2019t be overlooked either. Using a metal filter called the phin and brewing slowly over time produces a rich, deep flavor. The full flavor and aroma this distinctive brewing method creates are something special that you can\u2019t taste in other coffees.<\/p>\n\n\n\n
The convenience of instant coffee<\/h3>\n\n\n\n
The biggest appeal of instant-type Vietnamese coffee is being able to easily enjoy the flavor of the source.<\/p>\n\n\n\n
Ease and speed are the greatest advantages\u2014just pour hot water and authentic Vietnamese coffee is done. Brewing with a phin takes 4\u20135 minutes, but with instant, 30 seconds is plenty. You can casually enjoy Vietnamese coffee even on a busy morning or between tasks at work.<\/p>\n\n\n\n
The convenience of carrying it can\u2019t be overlooked either. With individually wrapped stick types, you can easily take it to the office or on a trip. Being able to enjoy authentic Vietnamese coffee even while camping or in the outdoors is a welcome point.<\/p>\n\n\n\n
Furthermore, being able to enjoy it in various ways is another appeal of instant coffee. Hot of course, but also iced by adding ice, or arranged to your own taste by adjusting the amount of milk\u2014you can drink it in various ways to match your mood.<\/p>\n\n\n\n
It\u2019s also convenient that, being highly preservable and storable at room temperature for a long time, buying in bulk lets you enjoy it whenever you like.<\/p>\n\n\n\n
A ranking of popular Vietnamese instant coffees<\/h2>\n\n\n\nNo. 1: G7 Coffee<\/h3>\n\n\n\n
G7 Coffee is Vietnam\u2019s most popular instant coffee brand, made by the major Vietnamese coffee manufacturer Trung Nguyen. It\u2019s highly popular in Japan too and is a recommended pick even for those just starting with Vietnamese coffee.<\/p>\n\n\n\n
Rich flavor and aroma<\/h4>\n\n\n\n
G7 Coffee\u2019s biggest feature is a rich flavor and aroma you wouldn\u2019t think came from instant coffee. It blends carefully selected Vietnamese Robusta and Arabica and, through a unique roasting technique, achieves a deep body and savoriness. The sweet, chocolate-like aroma that spreads the moment you pour hot water makes you feel as if you\u2019re at a caf\u00e9 in Vietnam itself.<\/p>\n\n\n\n
An easy brewing method<\/h4>\n\n\n\n
Being an individually wrapped stick type with one serving portioned out, there\u2019s no bother of measuring. Just put it in a cup, pour hot water, and it\u2019s done in about 30 seconds. With the 3-in-1 type that already contains sugar and creamer, you can drink it as is, making it even easier to enjoy.<\/p>\n\n\n\n
A variety of flavors<\/h4>\n\n\n\n
G7 Coffee comes in various types\u2014black, 3-in-1, cappuccino, mocha, and more. G7 3-in-1 in particular has a good balance of sweetness and body, perfect for those trying Vietnamese coffee for the first time. G7 Black is recommended for those who want to enjoy the coffee\u2019s original taste.<\/p>\n\n\n\n
The price range is about 1,500\u20132,000 yen for 50 sachets. At 30\u201340 yen per cup, it offers excellent value.<\/p>\n\n\n\n
No. 2: Trung Nguyen Coffee<\/h3>\n\n\n\n
Trung Nguyen is Vietnam\u2019s leading coffee brand, founded in 1996, boasting the No. 1 domestic share. It offers not only instant coffee but also whole-bean and ground coffee, and its commitment to quality is highly regarded.<\/p>\n\n\n\n
Quality of the coffee beans<\/h4>\n\n\n\n
Trung Nguyen uses only high-quality beans grown on contract farms in Vietnam\u2019s Central Highlands. Beans grown in high-altitude areas like Dak Lak and Lam Dong provinces in particular have complex flavor and deep body. Under strict quality control, everything from sorting to roasting is done in-house, so consistent quality is maintained.<\/p>\n\n\n\n
A unique blending technique<\/h4>\n\n\n\n
Trung Nguyen is characterized by a unique blending technique typified by the Creative series. From Creative 1 to 5, each offers various flavors with different roast levels and formulations. Creative 3 is medium-roast and well-balanced, a flavor for everyone. Creative 5 is dark-roast with a rich bitterness, pairing exquisitely with condensed milk.<\/p>\n\n\n\n
There are also products incorporating traditional roasting methods that add butter, fish sauce, salt, and the like, letting you enjoy the complex flavor unique to Vietnamese coffee.<\/p>\n\n\n\n
A connection to Vietnamese culture<\/h4>\n\n\n\n
Trung Nguyen is not merely a coffee manufacturer but also puts effort into spreading Vietnamese coffee culture. It operates a caf\u00e9 chain across Vietnam and runs a coffee museum, carrying out activities to spread the history and culture of Vietnamese coffee.<\/p>\n\n\n\n
Drinking this brand\u2019s instant coffee is also a way to touch Vietnamese coffee culture. It\u2019s ideal for enjoying in the traditional condensed-milk style in particular, letting you recreate the flavor of the source.<\/p>\n\n\n\n
The price range is about 1,000\u20131,500 yen for 20 sachets. It\u2019s priced a bit higher for its high quality, but it\u2019s well worth it.<\/p>\n\n\n\n
No. 3: Vinacafe Coffee<\/h3>\n\n\n\n
Vinacafe is a state-enterprise-affiliated Vietnamese coffee brand, appealing for its reasonable price and rich variety. It\u2019s easy to buy in Japan too at import-food shops and online stores, and it\u2019s popular as an excellent-value option.<\/p>\n\n\n\n
A reasonable price<\/h4>\n\n\n\n
Vinacafe\u2019s biggest appeal is its affordable pricing. At around 500\u2013800 yen for 20 sachets of the 3-in-1 type, it\u2019s very reasonable compared to other brands. It\u2019s recommended for those who drink it daily or want to try Vietnamese coffee for the first time.<\/p>\n\n\n\n
The price is cheap, but the quality is plenty. It\u2019s a brand widely enjoyed within Vietnam too, a trustworthy product that locals drink daily.<\/p>\n\n\n\n
A simple preparation method<\/h4>\n\n\n\n
Vinacafe\u2019s instant coffee is characterized by being very simple and easy to use. Just put one stick in a cup, pour 150 ml of hot water, and stir. It\u2019s designed to dissolve easily, so it doesn\u2019t clump and mixes smoothly.<\/p>\n\n\n\n
The 3-in-1 type already contains sugar and creamer, so you can drink it as is without adding anything. It\u2019s perfect for a busy morning or a break at the office.<\/p>\n\n\n\n
A rich variety<\/h4>\n\n\n\n
Vinacafe offers various types\u20143-in-1, cappuccino, caf\u00e9 au lait, black, and more. Vinacafe 3-in-1 in particular is a standard popular product, with a good balance of sweetness and creaminess, an easy-to-drink flavor even for those new to Vietnamese coffee.<\/p>\n\n\n\n
The Vinacafe Mr. Viet series is a product developed exclusively for hot coffee, recommended for those who prefer warm coffee. The cappuccino type has a strong milk flavor, letting you enjoy a mellower taste.<\/p>\n\n\n\n
The price range is about 500\u2013800 yen for 20 sachets. At 25\u201340 yen per cup, it offers very excellent value.<\/p>\n\n\n\n
Types of Vietnamese instant coffee<\/h2>\n\n\n\nFeatures of the 3-in-1 type<\/h3>\n\n\n\n
The 3-in-1 type is the easiest Vietnamese instant coffee, combining coffee, sugar, and creamer in one. In Vietnam, condensed-milk coffee called ca phe sua is common, and the 3-in-1 type recreates this in instant form.<\/p>\n\n\n\n
Ease is the appeal<\/h4>\n\n\n\n
The 3-in-1 type\u2019s biggest appeal is its overwhelming ease. No measuring or seasoning is needed\u2014just put one stick in a cup and pour hot water. Even on a busy morning or on the go, authentic Vietnamese coffee is done in 30 seconds.<\/p>\n\n\n\n
Keep it on your office desk or in your travel bag and you can enjoy Vietnamese coffee anytime, anywhere. Being individually wrapped, it\u2019s hygienic and convenient to carry.<\/p>\n\n\n\n
A good balance of sweetness<\/h4>\n\n\n\n
Many 3-in-1 types are seasoned on the sweeter side to match Vietnamese tastes. Since they recreate condensed-milk coffee, the sweetness of the sugar and the mellowness of the creamer match exquisitely with the coffee\u2019s bitterness.<\/p>\n\n\n\n
It\u2019s perfect for those who like sweet coffee, or as a pick-me-up when tired. That said, those who dislike sweetness may prefer the black type described below.<\/p>\n\n\n\n
Popular as a hot drink<\/h4>\n\n\n\n
The 3-in-1 type is commonly enjoyed as hot coffee. As a warm drink, it\u2019s ideal for cold seasons and relaxation time. Since it contains creamer, it\u2019s mellow and easy to drink, and it warms you up.<\/p>\n\n\n\n
Of course, you can also make it into iced coffee. Dissolve it in a small amount of hot water and add ice, and you can enjoy sweet, cold Vietnamese-style iced coffee.<\/p>\n\n\n\n
As a recommended method, about 150 ml of hot water per stick is standard, but those who like it strong should try 120 ml and those who like it weak 180 ml. Finding your own preferred strength is part of the fun.<\/p>\n\n\n\n
The appeal of black coffee<\/h3>\n\n\n\n
The black type of Vietnamese instant coffee is pure coffee containing no sugar or creamer. It\u2019s recommended for those who want to enjoy the coffee\u2019s original flavor, dislike sweetness, or watch their calories.<\/p>\n\n\n\n
You can enjoy the coffee\u2019s original flavor<\/h4>\n\n\n\n
The biggest appeal of the black type is being able to directly savor the original flavor of the Vietnamese coffee bean. You can enjoy Robusta\u2019s distinctive powerful bitterness, savoriness like chocolate and nuts, and deep body as they are.<\/p>\n\n\n\n
G7 Black and Trung Nguyen\u2019s black type use high-quality beans, so they have an authentic flavor you wouldn\u2019t think came from instant coffee. It\u2019s a finish that even coffee lovers can be satisfied with.<\/p>\n\n\n\n
Low in calories<\/h4>\n\n\n\n
Black coffee is very low in calories since it contains no sugar or creamer. At about 5\u201310 kcal per cup, even those on a diet or watching their health can drink it with peace of mind.<\/p>\n\n\n\n
While the 3-in-1 type is 50\u201370 kcal per cup, the black type keeps calories dramatically lower. Those who drink several cups a day can greatly reduce their calorie intake by choosing the black type.<\/p>\n\n\n\n
Satisfying to drink<\/h4>\n\n\n\n
The black type of Vietnamese coffee is characterized by being very rich and satisfying to drink. It\u2019s stronger than ordinary drip coffee, with a flavor close to espresso.<\/p>\n\n\n\n
It\u2019s ideal as a morning wake-up cup or a caffeine boost when you want to focus. Since Robusta has a high caffeine content, you can expect a solid alerting effect.<\/p>\n\n\n\n
The black type is also appealing in that you can arrange it to your own taste. Add condensed milk for an authentic ca phe sua, or add milk for a caf\u00e9 au lait\u2014you can enjoy it freely.<\/p>\n\n\n\n
As a recommended way to drink it, adding 1\u20132 tablespoons of condensed milk to the black type recreates the flavor of authentic Vietnamese ca phe sua. Since you can adjust the sweetness yourself, it\u2019s easier to get closer to your preferred taste than with the 3-in-1 type.<\/p>\n\n\n\n The history of Vietnamese coffee begins in the French colonial era of 1857. It started when a French missionary brought in Arabica coffee trees, sparking coffee cultivation in Vietnam.<\/p>\n\n\n\n At first it was coffee cultivation for the French, but the cultivation of Robusta, which adapted to Vietnam\u2019s climate and soil, flourished, and a unique coffee culture developed. The Central Highlands in particular, with its volcanic fertile soil and stable climate, became a region for high-quality coffee beans.<\/p>\n\n\n\n When it comes to Vietnamese coffee, the condensed-milk style is famous, and there\u2019s a historical background to this.<\/p>\n\n\n\n In the French colonial era, fresh milk was hard to obtain in Vietnam. Since milk spoiled quickly in the hot, humid climate, highly preservable condensed milk came to be used as a substitute.<\/p>\n\n\n\n Condensed milk was a substitute at first, but Robusta\u2019s strong bitterness and the sweetness of condensed milk matched exquisitely, creating a unique deliciousness. This chance combination came to be loved around the world as today\u2019s ca phe sua.<\/p>\n\n\n\n In Vietnam, coffee is not merely a drink but plays an important role as a place for social communication.<\/p>\n\n\n\n At street-corner sidewalk caf\u00e9s, the sight of sitting on small plastic chairs and enjoying coffee slowly over time is seen daily. Before the morning commute, between tasks at work, during an evening break\u2014coffee has become indispensable to Vietnamese life.<\/p>\n\n\n\n Brewing with a phin takes 4\u20135 minutes, but this waiting time is also treasured. Without hurrying, slowly, enjoying conversation while watching the coffee drip drop by drop. This is Vietnamese-style coffee culture.<\/p>\n\n\n\n From the 1990s onward, with Vietnam\u2019s economic development and urbanization, instant coffee that lets you enjoy coffee more easily spread rapidly.<\/p>\n\n\n\n Domestic makers like Trung Nguyen and Vinacafe succeeded in recreating the traditional Vietnamese coffee flavor in instant form. The 3-in-1 type in particular became a huge hit, centered on young people, since it lets you easily enjoy the flavor of condensed-milk coffee.<\/p>\n\n\n\n Today, Vietnamese instant coffee is enjoyed not only within Vietnam but around the world. We\u2019ve entered an era where you can easily enjoy the distinctive flavor of Vietnamese coffee anywhere in the world.<\/p>\n\n\n\n Even though it\u2019s instant coffee, a little effort greatly changes the flavor. Here are points for brewing it deliciously.<\/p>\n\n\n\n When brewing Vietnamese instant coffee, a water temperature of 90\u201395 degrees is ideal. Letting boiled water cool a little before using it gives just the right temperature.<\/p>\n\n\n\n Using water that\u2019s too hot can make the bitterness come out too strongly or cause the creamer to separate. Conversely, with water that\u2019s too lukewarm, it may not dissolve fully and leave powder behind.<\/p>\n\n\n\n With an electric kettle, wait about a minute after boiling, or use the 90-degree setting if it has one.<\/p>\n\n\n\n An instant-coffee stick usually corresponds to about 150 ml of hot water each. Strength preferences vary by person, but first try the recommended amount.<\/p>\n\n\n\n For those who like it strong: about 120 ml of hot water. Once you find your preferred strength, brewing with the same portion each time lets you enjoy consistent deliciousness.<\/p>\n\n\n\n After adding the stick, it\u2019s important to stir well and dissolve it completely. The 3-in-1 type in particular has creamer and sugar that sink to the bottom easily, so stir well about 20\u201330 times.<\/p>\n\n\n\n Undissolved bits make the flavor uneven. Stir with a spoon all the way to the bottom of the cup, and drinking after confirming the powder is fully dissolved lets you enjoy an even flavor to the last drop.<\/p>\n\n\n\n You can recreate Hanoi-born ca phe trung with instant coffee.<\/p>\n\n\n\n Ingredients. Method.<\/p>\n\n\n\n You can enjoy a creamy, rich flavor like tiramisu. It\u2019s an arrangement recommended for those with a sweet tooth.<\/p>\n\n\n\n Adding spice gives it a deeper flavor.<\/p>\n\n\n\n Ingredients. Method.<\/p>\n\n\n\n Adding the aroma of cinnamon gives it a warmer flavor. It\u2019s an arrangement perfect for the cold season.<\/p>\n\n\n\n You can easily recreate at home the iced coffee popular in Vietnam itself.<\/p>\n\n\n\n Ingredients. Method.<\/p>\n\n\n\n You can enjoy the authentic flavor, with the sweetness of the condensed milk and the bitterness of the coffee matching exquisitely. It\u2019s perfect for a refresh on a hot day.<\/p>\n\n\n\n A healthy arrangement popular in Vietnam.<\/p>\n\n\n\n Ingredients. Method.<\/p>\n\n\n\n The mellowness of the coconut milk and the bitterness of the coffee harmonize, letting you enjoy a tropical flavor. It\u2019s a healthier arrangement than condensed milk.<\/p>\n\n\n\n A cold dessert drink perfect for summer.<\/p>\n\n\n\n Ingredients. Method.<\/p>\n\n\n\n With a smooth, frapp\u00e9-like texture, you can enjoy it like a dessert. It\u2019s an arrangement popular with children too.<\/p>\n\n\n\n As an arrangement tip, using the black type of instant coffee lets you freely adjust the sweetness, making various arrangements easier. The 3-in-1 type is already sweet, so it\u2019s not suited to arrangements that add more sweetness.<\/p>\n\n\n\n The Robusta used in Vietnamese coffee contains about twice the caffeine of Arabica. Since its caffeine content is high compared to ordinary coffee, you need to be careful not to overdo it.<\/p>\n\n\n\n For a healthy adult, a daily caffeine intake of 400 mg or less is recommended. One cup of Vietnamese instant coffee (one stick) contains about 80\u2013100 mg of caffeine, so up to 3\u20134 cups a day is the guide.<\/p>\n\n\n\n However, since there\u2019s individual variation, those sensitive to caffeine are recommended to keep it to about 1\u20132 cups.<\/p>\n\n\n\n Caffeine\u2019s effect peaks 30 minutes to 1 hour after intake, with a half-life of about 4\u20136 hours. To avoid lowering sleep quality, it\u2019s wise to avoid caffeine intake within 6 hours before bed.<\/p>\n\n\n\n For example, those who sleep at 11 p.m. should refrain from Vietnamese coffee after 5 p.m.<\/p>\n\n\n\n Pregnant and breastfeeding women are recommended to keep it to 200 mg or less a day. Since the 3-in-1 type of instant coffee contains sugar and creamer, one cup contains about 50\u201370 kcal and about 10\u201315 g of sugar.<\/p>\n\n\n\n Drinking 3\u20134 cups a day means taking in 150\u2013280 kcal and 30\u201360 g of sugar from that alone. Those on a diet or restricting sugar should choose the black type or adjust how often they drink.<\/p>\n\n\n\n As a tip for enjoying it healthily, we recommend drinking 1\u20132 cups in the morning as a caffeine boost and going easy from the afternoon on. Also, using the 3-in-1 and black types as needed makes it easier to control calories and sugar.<\/p>\n\n\n\n When traveling in Vietnam, buying instant coffee locally is recommended. It\u2019s cheaper than in Japan, and the variety is abundant too.<\/p>\n\n\n\n At airport and tourist-site souvenir shops, products packaged for travelers are sold. Tan Son Nhat International Airport (Ho Chi Minh City) and Noi Bai International Airport (Hanoi) in particular have an abundant variety of Vietnamese coffee.<\/p>\n\n\n\n Prices are slightly higher than at city supermarkets, but products suited to gifting are plentiful\u2014souvenir gift sets and sets with a phin, and more. Since you can buy them right before departure, they\u2019re handy for those who want to reduce their luggage.<\/p>\n\n\n\n Local supermarkets are the best-value place to buy.<\/p>\n\n\n\n Recommended supermarkets. Supermarkets stock major brands like G7, Trung Nguyen, and Vinacafe, and also sell large packs of 50 or 100 sachets. Prices are about half to a third of those in Japan, so buying in bulk is recommended.<\/p>\n\n\n\n You can also buy Vietnamese coffee at local markets like Ben Thanh Market (Ho Chi Minh City) and Dong Xuan Market (Hanoi).<\/p>\n\n\n\n Price negotiation is sometimes possible, and you may be able to buy it even cheaper than at a supermarket. However, quality can vary and packaging can be simple, so we recommend checking before buying.<\/p>\n\n\n\n At markets, you can also get loose coffee beans sold by weight and products from small local makers, so it\u2019s an interesting place for those looking for unusual products.<\/p>\n\n\n\n Directly operated shops of caf\u00e9 chains like Trung Nguyen and Highlands Coffee also sell instant coffee.<\/p>\n\n\n\n Directly operated shops also handle limited products and premium-line items, with quality assured. Consult the staff and you can also get recommendations and brewing advice.<\/p>\n\n\n\n As a precaution when buying in Vietnam, always check the best-before date. At markets in particular, old stock can be mixed in. Also, when buying a large amount, watch out for your suitcase\u2019s weight limit.<\/p>\n\n\n\n Even if you can\u2019t go to Vietnam, you can buy Vietnamese instant coffee within Japan in various ways.<\/p>\n\n\n\n Kaldi is an import-food specialty shop with stores across the country, and it carries Vietnamese coffee.<\/p>\n\n\n\n It handles the main products of G7 Coffee and Trung Nguyen, and the advantage is being able to actually pick up and check the products. Some stores also offer tastings, so it\u2019s recommended even for first-time buyers.<\/p>\n\n\n\n Prices are higher than local, but there\u2019s the convenience of buying easily within Japan. The going rate is about 800\u20131,200 yen for 20 sachets.<\/p>\n\n\n\n Seijo Ishii is a supermarket handling high-quality import foods, and it carries Vietnamese coffee too.<\/p>\n\n\n\n Its selection is smaller than Kaldi\u2019s, but since it handles carefully selected products, the quality is reliable. Mainly the 3-in-1 and black types of G7 Coffee are sold.<\/p>\n\n\n\n The price range is about the same as Kaldi\u2019s, recommended for those who prioritize quality.<\/p>\n\n\n\n Online shops are the most abundantly stocked and convenient way to buy.<\/p>\n\n\n\n On Amazon and Rakuten Ichiba, you can buy a wide range\u2014G7 Coffee, Trung Nguyen Coffee, Vinacafe Coffee, and even other minor brands.<\/p>\n\n\n\n A guide to the price range. When buying in bulk or during sales, you may be able to buy even cheaper. Since you can refer to reviews, it\u2019s reassuring even for first-time buyers.<\/p>\n\n\n\n Big cities have specialty shops handling Vietnamese and Southeast Asian foods.<\/p>\n\n\n\n In Tokyo, Vietnamese-food shops gather in Shin-Okubo and Ueno; in Osaka, in Tsuruhashi and Nihonbashi. At such shops, you can sometimes find minor brands not available at ordinary Japanese stores, or products sold only locally.<\/p>\n\n\n\n The staff are often Vietnamese, and it\u2019s also appealing that they can teach you recommended products and ways to drink it.<\/p>\n\n\n\n Some Vietnamese restaurants sell the coffee they use in-house.<\/p>\n\n\n\n Ask during your meal and they may share instant coffee or coffee beans with you. Since you can enjoy at home the flavor you actually liked at the restaurant, you can reliably get a taste to your liking.<\/p>\n\n\n\n As a tip for buying in Japan, we recommend that first-time buyers try a small pack (around 20 sachets) first and then buy in bulk if they like it. With online shops, you can also buy several brands a little at a time and compare them.<\/p>\n\n\n\n You can buy Vietnamese instant coffee at online shops (Amazon, Rakuten Ichiba, etc.), physical stores (Kaldi, Seijo Ishii, Asian-food specialty shops), and in Vietnam itself (supermarkets, souvenir shops, markets, airports).<\/p>\n\n\n\n If choosing by ease, online shops; if you want to see the actual product, Kaldi or Seijo Ishii; if you want to buy at the lowest price, Vietnam itself is recommended.<\/p>\n\n\n\n There is a black type of instant coffee.<\/p>\n\n\n\n Products of pure coffee only, with no sugar or creamer, are sold\u2014like G7 Black and Trung Nguyen Black. These are unsweetened, low in calories, and let you enjoy the coffee\u2019s original taste.<\/p>\n\n\n\n Also, with the black type you can adjust the sweetness yourself, so you can add a little sugar or condensed milk to make it to your taste.<\/p>\n\n\n\n Choose by your preference and use.<\/p>\n\n\n\n The 3-in-1 type is recommended for: The black type is recommended for: If you can\u2019t decide, we recommend trying both and finding the one you prefer.<\/p>\n\n\n\n Unopened, about two years from manufacture is common. Check the best-before date listed on the packaging.<\/p>\n\n\n\n After opening, to prevent moisture and oxidation, store it in an airtight container in a cool, dark place and use it up as soon as possible. Since the stick type is individually wrapped, it can be stored long-term if left unopened.<\/p>\n\n\n\n With instant coffee, no phin is needed. Just pour hot water and enjoy it easily.<\/p>\n\n\n\n The phin is a tool used to brew from coffee beans or grounds, so it isn\u2019t needed for instant coffee. With just a mug and hot water, you can enjoy authentic Vietnamese coffee anywhere.<\/p>\n\n\n\n Vietnamese instant coffee is an authentic coffee you can enjoy easily, appealing for its rich flavor and distinctive sweetness. There are brands each with their own character\u2014G7 Coffee, Trung Nguyen, Vinacafe\u2014and you can choose to suit your taste, whether the 3-in-1 type or the black type.<\/p>\n\n\n\n While being easy enough to make in 30 seconds by just pouring hot water, being able to recreate the flavor of Vietnam itself is a big appeal. Another point is that you can enjoy it in various ways\u2014adding condensed milk, making it iced, or arranging it into egg coffee.<\/p>\n\n\n\n You can buy it easily within Japan too, at Kaldi, Seijo Ishii, Amazon, and elsewhere, so do give it a try. You should be able to recreate the memories of your trip to Vietnam at home, or enjoy a new coffee experience.<\/p>\n\n\n\n On a busy morning, during relaxation time, or on a break between tasks, why not spend a special moment with Vietnamese instant coffee?<\/p>","protected":false},"excerpt":{"rendered":" \u6fc3\u539a\u306a\u5473\u308f\u3044\u3068\u72ec\u7279\u306e\u7518\u3055\u3067\u4eba\u6c17\u306e\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u3002\u672c\u5834\u3067\u98f2\u3080\u3042\u306e\u5473\u3092\u3001\u81ea\u5b85\u3067\u624b\u8efd\u306b\u518d\u73fe\u3067\u304d\u308b\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30b3\u30fc\u30d2 […]<\/p>\n","protected":false},"author":1,"featured_media":71,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"swell_btn_cv_data":"","ssp_meta_description":"","ssp_meta_keyword":"","footnotes":""},"purpose":[133,132,128],"keyword":[182,226,168,227,173,169],"location":[423,425],"featured_category":[6],"class_list":["post-1292","featured","type-featured","status-publish","has-post-thumbnail","hentry","purpose-souvenir","purpose-shopping","purpose-food-and-drink","keyword-instant-coffee","keyword-souvenir","keyword-coffee","keyword-coffee-gift","keyword-coffee-beans","keyword-vietnamese-coffee","location-central-highlands","location-southern-vietnam","featured_category-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/featured\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/featured"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/featured"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":0,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/featured\/1292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1292"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1292"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1292"},{"taxonomy":"featured_category","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/featured_category?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2025\/09\/38vietnam-coffee-1024x742.jpg\")
<\/figure>\n\n\n\nThe culture and history of Vietnamese instant coffee<\/h2>\n\n\n\n
The birth of Vietnamese coffee culture<\/h3>\n\n\n\n
The backstory of condensed-milk coffee<\/h3>\n\n\n\n
The development of caf\u00e9 culture<\/h3>\n\n\n\n
The spread of instant coffee<\/h3>\n\n\n\n
How to brew Vietnamese instant coffee well and arrangement recipes<\/h2>\n\n\n\n
The basic way to brew it well<\/h3>\n\n\n\n
Watch the temperature of the water you use<\/h4>\n\n\n\n
Get the coffee portion right<\/h4>\n\n\n\n
Standard: about 150 ml of hot water.
For those who like it weak: about 180 ml of hot water.<\/p>\n\n\n\nStir well<\/h4>\n\n\n\n
![\"\u30b3\u30fc\u30d2\u30fc\u306e\u5199\u771f\"](\"https:\/\/vietnam-gift.com\/wp-content\/uploads\/2025\/12\/3-1024x576.jpg\")
<\/figure>\n\n\n\nArrangement recipes for hot coffee<\/h3>\n\n\n\n
Vietnamese-style egg coffee<\/h4>\n\n\n\n
Vietnamese instant coffee (black type): 1 stick.
Egg yolk: 1.
Condensed milk: 2 tablespoons.
Hot water: 100 ml.<\/p>\n\n\n\n\n
Cinnamon-flavored Vietnamese coffee<\/h4>\n\n\n\n
Vietnamese instant coffee (3-in-1 type): 1 stick.
Cinnamon powder: 1\/4 teaspoon.
Hot water: 150 ml.<\/p>\n\n\n\n\n
Arrangement recipes for iced coffee<\/h3>\n\n\n\n
Vietnamese-style iced coffee (ca phe sua da)<\/h4>\n\n\n\n
Vietnamese instant coffee (black type): 1 stick.
Condensed milk: 2\u20133 tablespoons.
Hot water: 80 ml.
Ice: plenty.<\/p>\n\n\n\n\n
Coconut-milk coffee<\/h4>\n\n\n\n
Vietnamese instant coffee (black type): 1 stick.
Coconut milk: 100 ml.
Hot water: 50 ml.
Ice: as needed.
Sugar: to taste.<\/p>\n\n\n\n\n
Vietnamese coffee frapp\u00e9<\/h4>\n\n\n\n
Vietnamese instant coffee (3-in-1 type): 1 stick.
Milk: 100 ml.
Ice: about 200 g.
Vanilla ice cream: 2 teaspoons (to taste).<\/p>\n\n\n\n\n
Health precautions for Vietnamese instant coffee<\/h2>\n\n\n\n
The caffeine is strong, so watch your intake<\/h3>\n\n\n\n
The daily appropriate amount<\/h4>\n\n\n\n
The timing of intake<\/h4>\n\n\n\n
Those who should take special care<\/h4>\n\n\n\n
Those with high blood pressure: caffeine may temporarily raise blood pressure.
Those with insomnia: it may lower sleep quality.
Those with a weak stomach: avoid intake on an empty stomach and drink it after meals.<\/p>\n\n\n\nThe sugar and calories of the 3-in-1 type<\/h3>\n\n\n\n
How to buy Vietnamese instant coffee<\/h2>\n\n\n\n
Buying in Vietnam itself<\/h3>\n\n\n\n
Souvenir shops<\/h4>\n\n\n\n
Supermarkets<\/h4>\n\n\n\n
Vinmart \/ VinMart+: a major chain across Vietnam. Rich selection and clean.
Co.opmart: a locally rooted supermarket. Prices are cheap, and local brands are plentiful.
Lotte Mart: a Korean supermarket. It handles a wide range of products, including imports.
Big C: a large supermarket, handy for buying in bulk.<\/p>\n\n\n\nLocal markets<\/h4>\n\n\n\n
Specialty coffee shops<\/h4>\n\n\n\n
How to buy in Japan<\/h3>\n\n\n\n
Kaldi Coffee Farm<\/h4>\n\n\n\n
Seijo Ishii<\/h4>\n\n\n\n
Online shops like Amazon and Rakuten Ichiba<\/h4>\n\n\n\n
G7 3-in-1 (50 sachets): 1,500\u20132,200 yen.
Trung Nguyen Creative (20 sachets): 1,200\u20131,800 yen.
Vinacafe 3-in-1 (20 sachets): 700\u20131,200 yen.<\/p>\n\n\n\nAsian-food specialty shops<\/h4>\n\n\n\n
Vietnamese restaurants<\/h4>\n\n\n\n
Frequently asked questions about Vietnamese coffee<\/h2>\n\n\n\n
Where can I buy instant coffee?<\/h3>\n\n\n\n
Is there instant coffee that isn\u2019t sweet?<\/h3>\n\n\n\n
Which should I choose, 3-in-1 or black?<\/h3>\n\n\n\n
Those who like sweet coffee.
Those who want to easily enjoy authentic Vietnamese condensed-milk coffee.
Those who want to drink it as is without adding anything.<\/p>\n\n\n\n
Those who dislike sweetness or like black coffee.
Those who want to keep calories and sugar down.
Those who want to adjust the sweetness themselves.
Those who want to enjoy arrangement recipes.<\/p>\n\n\n\nHow long does it keep?<\/h3>\n\n\n\n
Is it OK without a phin?<\/h3>\n\n\n\n
Summary: enjoy the authentic flavor easily with Vietnamese instant coffee<\/h2>\n\n\n\n