{"id":1531,"date":"2026-03-19T15:19:35","date_gmt":"2026-03-19T06:19:35","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=gallery&p=1531"},"modified":"2026-06-21T03:22:07","modified_gmt":"2026-06-20T18:22:07","slug":"trung-nguyen-e-coffee","status":"publish","type":"cafe-shop","link":"https:\/\/vietnam-gift.com\/en\/cafe-shop\/trung-nguyen-e-coffee\/","title":{"rendered":"Trung Nguy\u00ean E-Coffee"},"content":{"rendered":"

Traveling in Vietnam, you'll see the red-and-black sign again and again\u2014on a residential corner, at a market entrance, along a provincial-city arterial road. Trung Nguy\u00ean E-Coffee is a franchise brand under Trung Nguy\u00ean, Vietnam's No. 1 coffee king. With small storefronts, it serves strong Vietnamese-style coffee affordably, letting you meet \u201cthe Trung Nguy\u00ean taste\u201d anywhere in the country. It's a face of Vietnamese coffee that blends into daily life, separate from the flagship stores in tourist areas.<\/p>\n\n\n\n

Genre<\/th>Coffee<\/td><\/tr>
Founded<\/th>2017 (franchise launch)<\/td><\/tr>
Origin<\/th>Vietnam<\/td><\/tr>
Coverage area<\/th>Ho Chi Minh City<\/a>\u30fbHanoi<\/a>\u30fbDa Nang<\/a>\u30fbHai Phong<\/a>\u30fbCan Tho<\/a><\/td><\/tr>
Number of locations<\/th>800 outlets<\/td><\/tr>
Signature menu<\/th>The signature specialties are the Robusta blend and c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td><\/tr>
Official site<\/th>https:\/\/trungnguyenecoffee.com\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is Trung Nguy\u00ean E-Coffee? The coffee king's capillaries, small shops blanketing the nation<\/h2>\n\n\n\n

The founding story<\/h3>\n\n\n\n

Trung Nguy\u00ean E-Coffee is a franchise chain that Trung Nguy\u00ean\u2014Vietnam's largest coffee brand, born in Buon Ma Thuot in 1996\u2014runs for young people and small-scale entrepreneurs. Launched in 2017, it spread rapidly with a simple shop format that allows low-cost startups. If the flagship caf\u00e9 Legend is \u201can upscale place to savor culture,\u201d E-Coffee is positioned as \u201ca place to drink the Trung Nguy\u00ean taste locally, every day.\u201d<\/p>\n\n\n\n

What stands out above all is the speed of expansion. Spreading to nearly all of Vietnam's 63 provinces, plus Cambodia and Laos, the outlet count has surpassed 800. It keeps growing at a pace of 20\u201330 stores a month, and the operator has set a target of around 3,000 stores. A mechanism with low franchise fees, which lets even small provincial business owners become owners, supports this expansion.<\/p>\n\n\n\n

Why you see it everywhere in the country<\/h3>\n\n\n\n

E-Coffee's design philosophy boils down to \u201cminimum investment, maximum coverage.\u201d A store format that works even with a tiny floor area is provided, allowing dense rollout in everyday locations\u2014residential areas, market fronts, office buildings, arterials of provincial cities. It's strong not just in tourist centers but precisely where locals pass by every day.<\/p>\n\n\n\n

As a result, E-Coffee plays a \u201ccapillary\u201d role, delivering Vietnamese coffee culture nationwide. For travelers, there's reassurance that you'll find one somewhere even while moving through the provinces, making it an entry point to try Vietnamese-style coffee at an affordable price.<\/p>\n\n\n\n

Trung Nguy\u00ean E-Coffee's signature menu and flavors<\/h2>\n\n\n\n

The menu is a simple lineup fully committed to traditional Vietnamese-style coffee. Using Trung Nguy\u00ean's signature beans, you can enjoy the rich flavor of dark-roasted Robusta at an affordable price.<\/p>\n\n\n\n

Ca Phe Sua Da (C\u00e0 Ph\u00ea S\u1eefa \u0110\u00e1)<\/h3>\n\n\n\n

Iced coffee with condensed milk, the royal road of Vietnamese-style coffee. The strong bitterness and body of dark-roasted Robusta layer with the sweetness of condensed milk and are sharpened crisp by ice. Because it uses Trung Nguy\u00ean's signature \u201cS\u00e1ng T\u1ea1o\u201d line of beans, you can taste that Vietnamese richness as is. Just right for a cup on a hot afternoon.<\/p>\n\n\n\n

Black Iced (C\u00e0 Ph\u00ea \u0110en \u0110\u00e1)<\/h3>\n\n\n\n

Sugar-free black iced coffee with no condensed milk. A cup for those who want to confirm coffee's true taste, enjoying the bitter umami of dark-roasted Robusta straight. Many outlets let you adjust with sugar served on the side.<\/p>\n\n\n\n

Other popular drinks<\/h3>\n\n\n\n
Drink<\/th>Characteristics<\/th><\/tr><\/thead>
Bac Xiu (B\u1ea1c X\u1ec9u)<\/td>A milkier Vietnamese coffee with extra condensed milk. For those who dislike bitterness<\/td><\/tr>
Cappuccino \/ Latte<\/td>A Western-style arrangement of strong Vietnamese-style beans cut with milk<\/td><\/tr>
G7 instant (retail)<\/td>Trung Nguy\u00ean's standard stick type. Popular as a souvenir too<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Cups that win over reviewers<\/h3>\n\n\n\n

We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).<\/p>\n\n\n\n

Menu<\/th>Why reviewers rate it<\/th><\/tr><\/thead>
C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td>A rich iced milk coffee combining Buon Ma Thuot Robusta beans with a dedicated cream\u2014cited by patrons as a signature for being strong yet easy to drink.<\/td><\/tr>
Phin coffee<\/td>A staple brewed with a Vietnamese-style phin filter\u2014a cup reviewers mention for its fragrant, full-bodied flavor.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Trung Nguy\u00ean E-Coffee's locations and tips for stopping by<\/h2>\n\n\n\n

Scale and coverage area<\/h3>\n\n\n\n

It has expanded to nearly all of Vietnam's 63 provinces, plus Cambodia and Laos. Its hallmark is dense rollout in everyday, non-tourist locations\u2014residential areas, market fronts, arterials of provincial cities. You'll see a side of Vietnamese coffee rooted in local life that's hard to encounter just by touring the famous caf\u00e9s in city centers.<\/p>\n\n\n\n

The outlet count exceeds 800 and continues to grow at 20\u201330 stores a month. Franchise owners are often small business operators, and because each store's atmosphere differs slightly, stepping into one you spot along the way becomes a travel pleasure.<\/p>\n\n\n\n

Main cities where you can enjoy this store:Ho Chi Minh City<\/a>\u30fbHanoi<\/a>\u30fbDa Nang<\/a>\u30fbHai Phong<\/a>\u30fbCan Tho<\/a>. You can check each city's tourist information from its city page.<\/p>\n\n\n\n

The atmosphere at Trung Nguy\u00ean E-Coffee and how to spend your time<\/h2>\n\n\n\n

Features of the interior and design<\/h3>\n\n\n\n

The interior is a simple, compact design unified in Trung Nguy\u00ean's red-and-black brand colors. Rather than lingering to relax, it's suited to \u201cexperiencing the Trung Nguy\u00ean taste quickly and locally.\u201d Because it's a franchise, Wi-Fi, power outlets, and seat counts vary by outlet.<\/p>\n\n\n\n

The scale ranges widely, from small takeout-focused shops to eat-in types with a few seats. Comparing the layout of the shop you stop at, you can feel the breadth of franchise-style character.<\/p>\n\n\n\n

Wi-Fi, power outlets, and how easy it is to linger<\/h3>\n\n\n\n

Because facilities differ by outlet, if you'll use it for work, check the seat count and whether there's Wi-Fi and power when you enter. It's basically a short-stay drop-in type, suited to catching your breath with a Vietnamese-style coffee between moves. If you want to settle in and work, choose a slightly larger outlet with seating.<\/p>\n\n\n\n

Trung Nguy\u00ean E-Coffee's price guide and payment<\/h2>\n\n\n\n
Menu<\/th>Price guide<\/th><\/tr><\/thead>
C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td>30,000\u201345,000 dong (about 210\u2013310 yen)<\/td><\/tr>
Black Iced<\/td>25,000\u201340,000 dong (about 170\u2013280 yen)<\/td><\/tr>
G7 instant, one bag<\/td>100,000\u2013200,000 dong (about 700\u20131,400 yen)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Compared with the flagship Legend, prices are quite affordable, easy even for tourists to use. Payment options differ by outlet, so it's reassuring to have small bills or QR payment ready. Provincial stores are often cash-centric.<\/p>\n\n\n\n

Prices can change by store and season. Check the latest at the counter or on the official menu.<\/p>\n\n\n\n

Trung Nguy\u00ean E-Coffee takeout and souvenirs<\/h2>\n\n\n\n

There's retail of Trung Nguy\u00ean\u2013brand ground coffee and G7 instant, so it works for buying souvenirs too. Some outlets carry E-Coffee-exclusive packaging, making it a handy backup for anyone who missed buying at the flagship.<\/p>\n\n\n\n

Trung Nguy\u00ean E-Coffee: map, access, and ordering tips<\/h2>\n\n\n\n

It's a chain with many outlets across Vietnam, introduced in easy-to-reach locations such as along city-center streets.<\/p>\n\n\n\n