{"id":1527,"date":"2026-03-19T15:19:35","date_gmt":"2026-03-19T06:19:35","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=gallery&#038;p=1527"},"modified":"2026-06-21T03:22:12","modified_gmt":"2026-06-20T18:22:12","slug":"nagocha-matcha","status":"publish","type":"cafe-shop","link":"https:\/\/vietnam-gift.com\/en\/cafe-shop\/nagocha-matcha\/","title":{"rendered":"Nagocha Matcha"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In Vietnam, the land of coffee, Nagocha Matcha is a Japanese-style caf\u00e9 that serves premium Japanese matcha whisked cup by cup. It imports tea leaves directly from across Japan\u2014Uji, Kagoshima, and more\u2014offering deep-green matcha lattes, hojicha lattes, and matcha sweets. As a presence that brought a Japanese option into a Vietnamese caf\u00e9 scene once dominated by coffee, it has won support from tourists and resident Japanese alike.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><th>Genre<\/th><td>Matcha<\/td><\/tr><tr><th>Founded<\/th><td>2023 (from its predecessor shop \u201cChakokoro\u201d in Nha Trang)<\/td><\/tr><tr><th>Coverage area<\/th><td><a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hcm\/\">Ho Chi Minh City<\/a>\u30fb<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hanoi\/\">Hanoi<\/a><\/td><\/tr><tr><th>Number of locations<\/th><td>9 outlets<\/td><\/tr><tr><th>Signature menu<\/th><td>Matcha lattes from Uji and Kagoshima and Japanese sweets are the signature menu<\/td><\/tr><tr><th>Official site<\/th><td><a href=\"https:\/\/nagocha.com\/\">https:\/\/nagocha.com\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Nagocha Matcha? A Japanese-style caf\u00e9 devoted to Japanese matcha<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The founding story<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nagocha Matcha is a specialty chain serving authentic Japanese-style matcha in Vietnam. It started with its predecessor shop \u201cChakokoro,\u201d opened in the coastal city of Nha Trang\u2014Vietnam's first matcha specialty tea house, launched in 2023. Carrying on from there, it grew into the \u201cNagocha\u201d brand and expanded from Nha Trang to Hanoi and Ho Chi Minh City.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name \u201cNagocha\u201d is said to be coined from \u201cNago,\u201d a place name in Okinawa, and \u201ccha\u201d (tea), embodying a stance of linking Japanese and Vietnamese culture. In Ho Chi Minh City it opened inside Landmark 81, and in December 2024 it set up a shop at the gateway to Ben Thanh Market\u2014expanding by choosing locations easy for tourists to drop into.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Whisking \u201creal Japanese matcha\u201d in Vietnam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the core of Nagocha is a stance fully committed to matcha quality. It sources tea leaves from famous Japanese regions\u2014Uji and Kagoshima, as well as Fukuoka and Shizuoka\u2014and serves ceremonial-grade matcha whisked cup by cup. While shops using locally produced matcha are increasing in Vietnam, Nagocha differentiates itself by foregrounding \u201cJapanese-made, Japanese-style.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The interior is a calm Japanese-style space using bamboo, wood, and shoji-like partitions. In Vietnam, where coffee dominates, a Japanese-style caf\u00e9 with matcha as the star is rare, and it functions as a place where Japan-loving Vietnamese, resident Japanese, and tourists can quietly enjoy a cup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nagocha Matcha's signature menu and flavors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The menu spans widely, centered on matcha and extending to hojicha and matcha sweets. The deep green color and aroma from Japanese tea leaves are distinctive, with a lineup befitting a Japanese-style caf\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Matcha Latte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nagocha's signature. A cup of Japanese matcha whisked and combined with milk, letting you enjoy the balance of deep green color and matcha-like astringency and sweetness. Some outlets let you choose matcha strength, accommodating both those wanting a strong matcha taste and those wanting it mellow. Its appeal is that you can savor it much like at a Japanese matcha caf\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hojicha Latte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rivaling matcha in popularity is a latte made with fragrant hojicha. The aroma of roasted tea leaves combines with the richness of milk, making it easy to drink even for those not keen on matcha's bitterness. It's a calm, Japanese-tearoom-style cup, and comparing it with the matcha latte is part of the fun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other popular drinks<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Drink<\/th><th>Characteristics<\/th><\/tr><\/thead><tbody><tr><td>Matcha (freshly whisked)<\/td><td>A cup to savor matcha itself, without added milk. For those who want to feel the character of the tea leaves<\/td><\/tr><tr><td>Iced Matcha Latte<\/td><td>The signature matcha latte served cold. Enjoy the matcha flavor even on a hot day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Food and sweets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond drinks, there's a range of East-meets-West sweets using matcha, such as cake and tiramisu. Paired with a matcha or hojicha latte, you can enjoy anything from a quick break to a longer caf\u00e9 stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cups that win over reviewers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Menu<\/th><th>Why reviewers rate it<\/th><\/tr><\/thead><tbody><tr><td>Usucha \/ Koicha<\/td><td>As a matcha specialty shop, the fact that it offers authentic usucha and koicha, not just caf\u00e9 drinks, is praised in reviews by matcha lovers. Many voices praise the rich, clean taste of matcha sourced from Japanese regions like Kyoto, Kagoshima, and Fukuoka<\/td><\/tr><tr><td>Matcha Latte<\/td><td>A staple repeatedly mentioned in reviews on TripAdvisor, Lemon8, and elsewhere as a cup with a good balance of aroma and bitterness. Praised for the matcha flavor not thinning out even when combined with milk<\/td><\/tr><tr><td>Hojicha Latte<\/td><td>A cup that lets you enjoy the toastiness of hojicha\u2014reviews recommend it alongside the matcha drinks. It's often cited as an option for those not keen on matcha's bitterness<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nagocha Matcha's locations and tips for stopping by<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Scale and coverage area<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It operates around 9 outlets centered on Ho Chi Minh City and has also expanded into Hanoi. In Ho Chi Minh City it chooses easy-to-reach spots on sightseeing and shopping routes, such as the outlet inside Landmark 81 and the one at the gateway to Ben Thanh Market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand originally started from its predecessor shop in Nha Trang and spread from a coastal resort town to major cities. Because it holds easy-access locations in each area, it's easy to work into an itinerary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Main cities where you can enjoy this store:<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hcm\/\">Ho Chi Minh City<\/a>\u30fb<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hanoi\/\">Hanoi<\/a>. You can check each city's tourist information from its city page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The atmosphere at Nagocha Matcha and how to spend your time<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Features of the interior and design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The interior is a minimal Japanese-style space incorporating bamboo, wood, and shoji-like partitions. With calm lighting and natural materials, it has a quiet unlike a coffee chain. The setting is built so you can spend time slowly while watching matcha being whisked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks in part to the photogenic colors of the matcha drinks, many young people visit for photos. The interior, where Japanese design and the feel of a Vietnamese urban caf\u00e9 coexist, also photographs well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wi-Fi, power outlets, and how easy it is to linger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many outlets have Wi-Fi and power, and some use the quiet setting for work or meetings. When you're not in the mood for the bustle of a coffee chain, it's an easy pick for a calm place. Outlets in tourist areas can get crowded at certain hours, so if you want to work at leisure, aim for a quieter time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nagocha Matcha's price guide and payment<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Menu<\/th><th>Price guide<\/th><\/tr><\/thead><tbody><tr><td>Matcha Latte<\/td><td>75,000\u201395,000 dong (about 520\u2013650 yen)<\/td><\/tr><tr><td>Hojicha Latte<\/td><td>65,000\u201385,000 dong (about 450\u2013580 yen)<\/td><\/tr><tr><td>Matcha sweets<\/td><td>65,000\u201395,000 dong (about 450\u2013650 yen)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Because it directly imports Japanese tea leaves and whisks them, prices run a bit higher than an ordinary Vietnamese caf\u00e9. Even so, it feels on par with\u2014or slightly cheaper than\u2014a Japanese matcha caf\u00e9. Payment supports cash, card, and QR depending on the outlet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prices can change by store and season. Check the latest at the counter or on the official menu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nagocha Matcha takeout and souvenirs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the storefront it sells matcha powder, hojicha, matcha teabags, and more\u2014well suited for those who want to enjoy matcha at home, or as a souvenir for Japan-loving Vietnamese. The uniqueness is that products using Japanese tea leaves are available in Vietnam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nagocha Matcha: map, access, and ordering tips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Tay Ho outlet along Hanoi's West Lake (Ho Tay) is known for its calm lakeside location and photogenic interior overlooking the lake.<\/p>\n\n\n\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;\"><iframe src=\"https:\/\/www.google.com\/maps?q=Nagocha%20Matcha%20%E3%83%9B%E3%83%BC%E3%83%81%E3%83%9F%E3%83%B3&#038;output=embed\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vietnamese phrases for ordering<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the basic phrases that come in handy locally. Pointing works, but adding a word makes ordering smoother.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Vietnamese<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>Cho t\u00f4i m\u1ed9t &#8230;<\/td><td>One [drink], please<\/td><\/tr><tr><td>n\u00f3ng \/ \u0111\u00e1<\/td><td>Hot \/ iced<\/td><\/tr><tr><td>\u00edt \u0111\u01b0\u1eddng<\/td><td>Less sweet<\/td><\/tr><tr><td>kh\u00f4ng \u0111\u01b0\u1eddng<\/td><td>No sugar<\/td><\/tr><tr><td>\u00edt \u0111\u00e1<\/td><td>Less ice<\/td><\/tr><tr><td>mang \u0111i<\/td><td>Takeout<\/td><\/tr><tr><td>\u1edf \u0111\u00e2y<\/td><td>For here<\/td><\/tr><tr><td>t\u00ednh ti\u1ec1n<\/td><td>The check, please<\/td><\/tr><tr><td>n\u00f3ng \/ \u0111\u00e1<\/td><td>You can choose hot or iced<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can check the latest menu, prices, hours, and store list<a href=\"https:\/\/nagocha.com\/\">Official site<\/a>here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to know before visiting Nagocha Matcha<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How to enjoy it smartly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a place to savor authentic Japanese matcha, it suits residents who start craving matcha during their stay as well as young Vietnamese wanting a Japanese-style caf\u00e9 experience. Ordering first the signature matcha latte and then the hojicha latte makes the difference easy to grasp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The outlets near Landmark 81 and Ben Thanh Market are easy to drop into between sightseeing. If you want to avoid crowds, a relatively quiet time like a weekday around midday is recommended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points to note<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some outlets let you choose matcha strength, so if you don't like bitterness go lighter, and if you want to taste it fully go stronger\u2014tell them your preference when ordering. Cold drinks dominate, so choosing a hot item to match how you feel is also an option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hours and available menu items differ slightly by outlet. To be sure of the cup you're after, check the official site or each shop's social media in advance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcd6 For the history, background, and ways to enjoy Nagocha Matcha, see our feature column \u201c<a href=\"https:\/\/vietnam-gift.com\/en\/cafe\/nagocha-matcha\/\">More about Nagocha Matcha<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddfa\ufe0f If you also want to compare it with other caf\u00e9s,<a href=\"https:\/\/vietnam-gift.com\/en\/column\/vietnam-cafe-comparison\/\">Vietnam's 30 Popular Caf\u00e9s: A Thorough Comparison Guide<\/a>lets you browse from a single list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<dl class=\"swell-block-faq\" data-q=\"col-text\" data-a=\"col-text\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">What makes Nagocha Matcha distinctive?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">A Japanese-style matcha specialty shop\u2014rare in Vietnam\u2014that serves premium Japanese matcha whisked cup by cup. It directly imports tea leaves from across Japan, including Uji and Kagoshima.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Where is the matcha from?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">It uses tea leaves sourced from regions across Japan\u2014Uji and Kagoshima, as well as Fukuoka and Shizuoka\u2014and serves ceremonial-grade matcha.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">What is the signature menu item?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">Matcha lattes made with whisked Japanese matcha, and fragrant hojicha lattes. Sweets using matcha, such as cheesecake and tiramisu, are popular too.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Which cities is it in?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">Centered on Ho Chi Minh City, with expansion into Hanoi. In Ho Chi Minh City it has shops in easy-to-reach locations such as inside Landmark 81 and at the gateway to Ben Thanh Market.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Is it expensive?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">About 75,000\u201395,000 dong (about 520\u2013650 yen) for a matcha latte. It runs a bit higher because it uses Japanese tea leaves, but it feels on par with or slightly cheaper than a Japanese matcha caf\u00e9.<\/p>\n<\/dd><\/div>\n<\/dl>","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30fc\u30d2\u30fc\u306e\u56fd\u30d9\u30c8\u30ca\u30e0\u3067\u3001\u65e5\u672c\u7523\u306e\u9ad8\u7d1a\u62b9\u8336\u3092\u4e00\u676f\u305a\u3064\u70b9\u3066\u3066\u51fa\u3059\u2500\u2500Nagocha Matcha\uff08\u30ca\u30b4\u30c1\u30e3\u62b9\u8336\uff09\u306f [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","purpose":[129,128],"keyword":[198,199,183,180,185],"location":[412,317,422,425],"class_list":["post-1527","cafe-shop","type-cafe-shop","status-publish","hentry","purpose-cafe","purpose-food-and-drink","keyword-instagrammable","keyword-stylish","keyword-tea","keyword-cafe-chain","keyword-matcha","location-nha-trang","location-ho-chi-minh","location-central-vietnam","location-southern-vietnam"],"acf":{"area":[26,27],"menu":"\u5b87\u6cbb\u3068\u9e7f\u5150\u5cf6\u7523\u62b9\u8336\u30e9\u30c6\u3068\u548c\u83d3\u5b50\u304c\u770b\u677f\u30e1\u30cb\u30e5\u30fc","official_web":"https:\/\/nagocha.com\/","store":"9\u5e97\u8217","genre":"\u62b9\u8336"},"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/cafe-shop\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/cafe-shop"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/cafe-shop"}],"acf:post":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/area_post\/27"},{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/area_post\/26"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1527"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1527"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}