{"id":1525,"date":"2026-03-19T15:19:35","date_gmt":"2026-03-19T06:19:35","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=gallery&p=1525"},"modified":"2026-06-21T03:22:16","modified_gmt":"2026-06-20T18:22:16","slug":"king-coffee","status":"publish","type":"cafe-shop","link":"https:\/\/vietnam-gift.com\/en\/cafe-shop\/king-coffee\/","title":{"rendered":"King Coffee"},"content":{"rendered":"

Vietnam's coffee king, Trung Nguy\u00ean. Le Hoang Diep Thao, its co-founder and also called the \u201cQueen of Coffee,\u201d launched King Coffee with her own hands. Built around premium Robusta, it's a brand that carries a woman entrepreneur's story, sending \u201cMade in Vietnam\u201d coffee out to the world.<\/p>\n\n\n\n

Genre<\/th>Coffee<\/td><\/tr>
Founded<\/th>2016<\/td><\/tr>
Origin<\/th>Vietnam<\/td><\/tr>
Coverage area<\/th>Ho Chi Minh City<\/a>\u30fbHanoi<\/a>\u30fbDa Nang<\/a>\u30fbHai Phong<\/a><\/td><\/tr>
Number of locations<\/th>50 locations<\/td><\/tr>
Signature menu<\/th>A cup of premium Robusta blend is the signature specialty<\/td><\/tr>
Official site<\/th>https:\/\/kingcoffee.vn\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is King Coffee? Vietnamese coffee with which a woman entrepreneur takes on the world<\/h2>\n\n\n\n

The founding story<\/h3>\n\n\n\n

King Coffee is a coffee brand launched in 2016 by Le Hoang Diep Thao. She co-founded Trung Nguy\u00ean in 1996 and was long involved in its management. After parting ways with Trung Nguy\u00ean founder \u0110\u1eb7ng L\u00ea Nguy\u00ean V\u0169, she brought King Coffee into the world as her own brand.<\/p>\n\n\n\n

With parent company Trung Nguy\u00ean International (TNI) as its base, King Coffee expanded overseas in a short time. Entering many countries and regions\u2014the US, South Korea, China, Singapore\u2014it grew into an international brand delivering Vietnamese coffee to the global market. The founder's own entrepreneurial story is a major face of the brand.<\/p>\n\n\n\n

Why it draws attention<\/h3>\n\n\n\n

King Coffee's concept is to offer Vietnam's traditional coffee in a modern, approachable form. Built around the powerful flavor of premium Robusta, it balances a contemporary caf\u00e9 experience with international expansion.<\/p>\n\n\n\n

Its franchises offer several models\u2014Luxury, Premium, Express\u2014designed to roll out tailored to location and clientele. Along with the brand story of \u201cKing,\u201d which bears the founder's name, it's often told as a tale of a woman entrepreneur's challenge.<\/p>\n\n\n\n

King Coffee's signature menu and flavors<\/h2>\n\n\n\n

The menu spans widely, centered on traditional Vietnamese-style coffee and extending to arranged drinks and food. The retail of instant and roasted beans is rich too, suited as a souvenir.<\/p>\n\n\n\n

Premium Robusta coffee<\/h3>\n\n\n\n

The signature is coffee made with top-grade Robusta beans. With a powerful bitterness and a deep, chocolate-like body, you can authentically savor a rich Vietnamese-style cup. Enjoy it in standard ways like c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 (iced with condensed milk) or Black Iced.<\/p>\n\n\n\n

Egg coffee and arranged drinks<\/h3>\n\n\n\n

Including the Hanoi specialty egg coffee, there are plenty of arranged drinks\u2014caramel macchiato, caf\u00e9 latte, americano. Beyond coffee, there's a range of food like banh mi, pho, and pastries, and many outlets are easy to drop into for a light meal.<\/p>\n\n\n\n

Other popular drinks<\/h3>\n\n\n\n
Drink<\/th>Characteristics<\/th><\/tr><\/thead>
Premium Robusta coffee<\/td>The signature, with powerful bitterness and body made with top-grade Robusta<\/td><\/tr>
C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td>Iced coffee with condensed milk. A Vietnamese staple<\/td><\/tr>
Egg coffee<\/td>A mellow, deeply rich cup of whipped egg yolk and condensed milk<\/td><\/tr>
Caf\u00e9 latte \/ macchiato<\/td>A modern arranged drink combined with milk<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Cups that win over reviewers<\/h3>\n\n\n\n

We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).<\/p>\n\n\n\n

Menu<\/th>Why reviewers rate it<\/th><\/tr><\/thead>
C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td>A staple cup that the brand itself recommends as a Vietnamese-style iced coffee with condensed milk.<\/td><\/tr>
Coconut coffee<\/td>A menu item praised in shop reviews as delicious alongside the salted coffee and egg coffee.<\/td><\/tr>
Salted coffee<\/td>An unusual coffee mentioned in patrons' reviews as delicious and affordable.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

King Coffee's locations and tips for stopping by<\/h2>\n\n\n\n

Scale and coverage area<\/h3>\n\n\n\n

It operates 50 outlets centered on Ho Chi Minh City, Hanoi, Da Nang, and Hai Phong. It has also entered the US, South Korea, China, and elsewhere, beloved in overseas Vietnamese communities too. With outlets in major malls and airports, awareness among tourists is spreading.<\/p>\n\n\n\n

At home and abroad it foregrounds \u201cpremium coffee from Vietnam,\u201d and along with its outlets it's expanding the distribution network for instant and roasted beans.<\/p>\n\n\n\n

Main cities where you can enjoy this store:Ho Chi Minh City<\/a>\u30fbHanoi<\/a>\u30fbDa Nang<\/a>\u30fbHai Phong<\/a>. You can check each city's tourist information from its city page.<\/p>\n\n\n\n

The atmosphere at King Coffee and how to spend your time<\/h2>\n\n\n\n

Features of the interior and design<\/h3>\n\n\n\n

An upscale interior based on red and black, with an atmosphere suited to business meetings and calm breaks. It's put together classically with leather sofas and wooden tables. Many outlets have Wi-Fi and power, making longer stays easy too.<\/p>\n\n\n\n

Outlet scale and furnishings differ by franchise model, ranging from spacious large stores to small takeout-focused shops.<\/p>\n\n\n\n

Wi-Fi, power outlets, and how easy it is to linger<\/h3>\n\n\n\n

Many outlets have Wi-Fi and power, and you'll see people using them for meetings or work. While it's easy to settle in and spend time in a calm space, some locations bustle with tourists and takeout customers, so if you want to relax, choose your time.<\/p>\n\n\n\n

King Coffee's price guide and payment<\/h2>\n\n\n\n
Menu<\/th>Price guide<\/th><\/tr><\/thead>
Premium coffee<\/td>65,000\u201385,000 dong (about 450\u2013580 yen)<\/td><\/tr>
Latte<\/td>55,000-75,000 VND (about 380-520 yen)<\/td><\/tr>
One bag of instant<\/td>50,000\u2013150,000 dong (about 340\u20131,000 yen)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

On the slightly higher side befitting a premium line, but easy to reach compared with a Japanese caf\u00e9. Many outlets accept cards and QR payments in addition to cash.<\/p>\n\n\n\n

Prices can change by store and season. Check the latest at the counter or on the official menu.<\/p>\n\n\n\n

King Coffee takeout and souvenirs<\/h2>\n\n\n\n

There's a rich souvenir-oriented retail of \u201cTNI King Coffee\u201d 3-in-1 instant and premium roasted beans. You'll also spot King Coffee products at duty-free shops in Vietnam's international airports, but the selection is often richer at the outlets.<\/p>\n\n\n\n

King Coffee: map, access, and ordering tips<\/h2>\n\n\n\n

It has multiple outlets in Ho Chi Minh City, introduced in easy-to-reach locations from the center, such as along Nguyen Tat Thanh Street.<\/p>\n\n\n\n