{"id":1518,"date":"2026-03-19T15:19:35","date_gmt":"2026-03-19T06:19:35","guid":{"rendered":"https:\/\/vietnam-gift.com\/?post_type=gallery&#038;p=1518"},"modified":"2026-08-02T08:07:51","modified_gmt":"2026-08-01T23:07:51","slug":"passio-coffee","status":"publish","type":"cafe-shop","link":"https:\/\/vietnam-gift.com\/en\/cafe-shop\/passio-coffee\/","title":{"rendered":"Passio Coffee"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On an office-district morning, Vietnamese commuters grab their cups at the counter before work and hurry off: Passio Coffee is a takeout-focused caf\u00e9 that has supported that \"busy morning cup.\" People walking with a cold brew poured into a deep plastic cup are the everyday scenery of Ho Chi Minh City itself. Rather than a place to settle in, it has taken root as a caf\u00e9 for quickly buying a drink and getting moving.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><th>Genre<\/th><td>Coffee<\/td><\/tr><tr><th>Founded<\/th><td>2006 (Ho Chi Minh City)<\/td><\/tr><tr><th>Origin<\/th><td>Ho Chi Minh City, Vietnam<\/td><\/tr><tr><th>Coverage area<\/th><td><a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hcm\/\">Ho Chi Minh City<\/a>\u30fb<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hanoi\/\">Hanoi<\/a><\/td><\/tr><tr><th>Number of locations<\/th><td>88 stores<\/td><\/tr><tr><th>Signature menu<\/th><td>Takeaway-style cold brew is the signature menu item<\/td><\/tr><tr><th>Official site<\/th><td><a href=\"https:\/\/www.facebook.com\/PassioCoffeeVN\/\">https:\/\/www.facebook.com\/PassioCoffeeVN\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Passio Coffee | a pioneer that created Vietnam's takeout culture<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The founding story<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Passio Coffee is a Vietnam-born caf\u00e9 that started in 2006 from a tiny shop of just about 15 square meters in Ho Chi Minh City. It is considered one of the pioneers that first brought the style of \"takeout-only coffee\" to the Vietnamese market, and the name derives from the English word \"Passion.\" Unlike the traditional Vietnamese caf\u00e9 where you sit and stay a long time, it proposed a new habit for busy businesspeople to drink on the move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over more than a decade since its founding, it expanded to a nationwide scale of 100 stores. Along the way it broadened from takeout-only to seating and delivery, changing its form to match the shifting needs of the city. Even so, at its core is the same idea it started with: a clean, delicious, quick, and affordable cup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why commuters choose it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Passio's strength is, above all, its speed and quick turnover. Designed so you can order at the counter and receive your drink right away, you're rarely kept waiting even on the way to work or during a break. Its prices are also a bit more affordable than other chains, making it suited to daily use without becoming a burden even if you go every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another feature is that its stores are located along commuting routes, such as the ground floors of office buildings, commercial facilities, and near stations. The reassurance that \"there's always the usual Passio in the usual place\" fits neatly into the daily rhythm of Vietnamese businesspeople.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passio Coffee's signature menu and flavors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The menu is built around traditional Vietnamese-style coffee, with arrangements that are easy to drink as takeout. Prices center on the few-hundred-yen range, so you can try them casually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cold Brew<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Passio's signature cup is cold brew slowly extracted by cold water. Served in a deep takeout cup, it is just right as a companion for a hot Vietnam city walk or commute. With a clean taste, it is also easy to choose when rich Vietnamese-style coffee feels a bit heavy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ca Phe Sua Da (C\u00e0 Ph\u00ea S\u1eefa \u0110\u00e1)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The classic Vietnamese-style iced coffee combining the rich bitterness of dark-roasted Robusta with the sweetness of condensed milk. At Passio it comes in a takeout format you can receive quickly, letting you experience the local commuter-coffee culture as it is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other popular drinks<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Drink<\/th><th>Characteristics<\/th><\/tr><\/thead><tbody><tr><td>Bac Xiu (B\u1ea1c X\u1ec9u)<\/td><td>A milk-leaning Vietnamese coffee with extra condensed milk. For those not keen on bitterness<\/td><\/tr><tr><td>Cappuccino<\/td><td>A cup combining Italian-style frothed milk. For a Western-style change of pace<\/td><\/tr><tr><td>Peach Tea<\/td><td>A non-coffee drink with the refreshing sweetness of peach. For a refresh on a hot day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cups that win over reviewers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We have rounded up the well-reviewed items that come up again and again in travel and food-site reviews (focusing on dishes praised across multiple reviews).<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Menu<\/th><th>Why reviewers rate it<\/th><\/tr><\/thead><tbody><tr><td>Passiopuccino<\/td><td>A signature drink praised for its smooth mouthfeel and fine foam<\/td><\/tr><tr><td>Cappuccino<\/td><td>The quality of the espresso and the finish of the foam are consistent, praised in multiple reviews<\/td><\/tr><tr><td>Fruit Chiller<\/td><td>A frozen drink often named by younger customers as suited to hot days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Passio Coffee's store network and recommended ways to drop by<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Scale and coverage area<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It has stores across Vietnam, spreading especially from a base in Ho Chi Minh City to urban areas such as Hanoi. A feature is that its stores are concentrated along routes easy for commuters to drop by, such as office districts, the ground floors of commercial buildings, and near stations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many stores have a compact layout of just a counter and a few seats, with takeout customers making up the majority. There are also stores inside airports, convenient for people on the move for business or travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Main cities where you can enjoy this store:<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hcm\/\">Ho Chi Minh City<\/a>\u30fb<a href=\"https:\/\/vietnam-gift.com\/en\/area_post\/hanoi\/\">Hanoi<\/a>. You can check each city's tourist information from its city page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The atmosphere at Passio Coffee and how to spend your time<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Features of the interior and design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The sporty, clean design based on red and white is the mark. Rather than a place to relax for a long time, it has a minimal spatial design assuming a \"buy a cup, rest a few minutes\" use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since many stores emphasize turnover, an advantage is that you can usually buy without much of a wait even when busy. Some stores have terrace seats with greenery or spaces where you can sit and relax.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wi-Fi, power outlets, and how easy it is to linger<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because it is designed for commuters, Wi-Fi and power outlets vary by store and are often not suited to long work sessions. If you want to settle in and work, choose a large store with seating and avoid the morning peak hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passio Coffee's price guide and payment<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Menu<\/th><th>Price guide<\/th><\/tr><\/thead><tbody><tr><td>C\u00e0 ph\u00ea s\u1eefa \u0111\u00e1<\/td><td>30,000\u201340,000 dong (about 210\u2013280 yen)<\/td><\/tr><tr><td>Cold Brew<\/td><td>45,000\u201355,000 dong (about 300\u2013380 yen)<\/td><\/tr><tr><td>Pastries<\/td><td>25,000 to 45,000 dong (about 170 to 310 yen)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An affordable local price range compared with other chains, set so you can use it daily as commuter coffee. Payment is by cash as well as QR payment or cards depending on the store. Having small bills on hand makes things smooth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prices can change by store and season. Check the latest at the counter or on the official menu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passio Coffee's takeout and souvenirs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you'd expect from a takeout-oriented chain, there are thoughtful designs such as insulated bottles and dedicated carrier bags. Sometimes bringing your own bottle gets you a discount on your drink. Passio's drip bags and coffee grounds are available for purchase, making a good souvenir for those who want to recreate Vietnamese-style coffee at home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passio Coffee's map, access, and ordering tips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many stores in central areas such as Districts 1 and 3 of Ho Chi Minh City, in locations easy to drop by during a city walk.<\/p>\n\n\n\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;\"><iframe src=\"https:\/\/www.google.com\/maps?q=Passio%20Coffee%20%E3%83%9B%E3%83%BC%E3%83%81%E3%83%9F%E3%83%B3&#038;output=embed\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vietnamese phrases for ordering<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the basic phrases that come in handy locally. Pointing works, but adding a word makes ordering smoother.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Vietnamese<\/th><th>Meaning<\/th><\/tr><\/thead><tbody><tr><td>Cho t\u00f4i m\u1ed9t &#8230;<\/td><td>One [drink], please<\/td><\/tr><tr><td>n\u00f3ng \/ \u0111\u00e1<\/td><td>Hot \/ iced<\/td><\/tr><tr><td>\u00edt \u0111\u01b0\u1eddng<\/td><td>Less sweet<\/td><\/tr><tr><td>kh\u00f4ng \u0111\u01b0\u1eddng<\/td><td>No sugar<\/td><\/tr><tr><td>\u00edt \u0111\u00e1<\/td><td>Less ice<\/td><\/tr><tr><td>mang \u0111i<\/td><td>Takeout<\/td><\/tr><tr><td>\u1edf \u0111\u00e2y<\/td><td>For here<\/td><\/tr><tr><td>t\u00ednh ti\u1ec1n<\/td><td>The check, please<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can check the latest menu, prices, hours, and store list<a href=\"https:\/\/www.facebook.com\/PassioCoffeeVN\/\">\u516c\u5f0fFacebook<\/a>here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to know before visiting Passio Coffee<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How to enjoy it smartly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Morning office hours (7 to 9 a.m.) tend to bring lines, so when you're in a hurry, it's smart to use mobile ordering and in-store pickup. If you want to avoid the crowds, shifting your visit slightly off those hours is recommended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Walking through a nearby park or street with a cold brew in hand lets you experience the same \"drink on the move\" style as the local businesspeople.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points to note<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is basically takeout-oriented, and many stores are not suited to sitting and staying a long time. If you want a relaxed stay, checking in advance whether it's a large store with seating is reassuring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cold drinks with ice dominate, so choose according to how you and your stomach feel. If the sweetness is strong, say \u201cless sweet\u201d when ordering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the history, background, and how to enjoy Passio Coffee, see the reading column \"<a href=\"https:\/\/vietnam-gift.com\/en\/cafe\/passio-coffee\/\">Learn more about Passio Coffee<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\uddfa\ufe0f If you also want to compare it with other caf\u00e9s,<a href=\"https:\/\/vietnam-gift.com\/en\/column\/vietnam-cafe-comparison\/\">Vietnam's 30 Popular Caf\u00e9s: A Thorough Comparison Guide<\/a>lets you browse from a single list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<dl class=\"swell-block-faq\" data-q=\"col-text\" data-a=\"col-text\">\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">What kind of caf\u00e9 is Passio Coffee?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">A Vietnam-born, takeout-focused caf\u00e9 that emerged in Ho Chi Minh City in 2006. It is known for a speed-focused style that captured the demand for the \"busy morning commuter coffee.\"<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">What is the signature menu item?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">Cold-water cold brew and the Vietnamese-style iced coffee ca phe sua da. Both can be received quickly as takeout.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Can you sit and relax?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">Many stores are compact, with a counter and a few seats, and are basically takeout-oriented. If you want to stay a while, choose a large store with seating.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Is it expensive?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">A local price range slightly more affordable than other chains. A ca phe sua da is about 30,000 to 40,000 dong (about 210 to 280 yen), easy to use every day.<\/p>\n<\/dd><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><dt class=\"faq_q\">Is there Wi-Fi and power?<\/dt><dd class=\"faq_a\">\n<p class=\"wp-block-paragraph\">Because it is designed for commuters, it varies by store and is often not suited to long work sessions. If your goal is to work, a large store with seating is recommended.<\/p>\n<\/dd><\/div>\n<\/dl>","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30d5\u30a3\u30b9\u8857\u306e\u671d\u3001\u51fa\u52e4\u524d\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u304c\u30ab\u30a6\u30f3\u30bf\u30fc\u3067\u30ab\u30c3\u30d7\u3092\u53d7\u3051\u53d6\u308a\u3001\u8db3\u65e9\u306b\u53bb\u3063\u3066\u3044\u304f\u2500\u2500Passio Coffe [&hellip;]<\/p>\n","protected":false},"featured_media":99,"template":"","purpose":[129,128],"keyword":[180,168,223,201],"location":[317,425],"class_list":["post-1518","cafe-shop","type-cafe-shop","status-publish","has-post-thumbnail","hentry","purpose-cafe","purpose-food-and-drink","keyword-cafe-chain","keyword-coffee","keyword-takeout","keyword-local","location-ho-chi-minh","location-southern-vietnam"],"acf":{"area":[26,27],"menu":"\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u5f0f\u30b3\u30fc\u30eb\u30c9\u30d6\u30ea\u30e5\u30fc\u304c\u770b\u677f\u30e1\u30cb\u30e5\u30fc","official_web":"https:\/\/passiocoffee.com\/","store":"88\u5e97\u8217","genre":"\u30b3\u30fc\u30d2\u30fc"},"_links":{"self":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/cafe-shop\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/cafe-shop"}],"about":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/types\/cafe-shop"}],"acf:post":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/area_post\/27"},{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/area_post\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media\/99"}],"wp:attachment":[{"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"purpose","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/purpose?post=1518"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/keyword?post=1518"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vietnam-gift.com\/en\/wp-json\/wp\/v2\/location?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}